Marketing Executive

Expedite Visa Consultancy; Iloilo; On-site; PHP 400,000 - 650,000; Full time

Job summary

Expedite Visa Consultancy seeks a dynamic marketing professional to drive multi-channel campaigns, partnerships, events, and content creation in Iloilo, Philippines. Lead generation, analytics, and reporting will shape growth strategies across email, social media, and paid ads.

Join a fast-growing team to plan and execute campaigns, collaborate with education partners, and deliver measurable results through data-driven insights and compelling collateral.

Job description

Key Job Duties & Responsibilities

• Campaign Execution: Plan and launch multi-channel marketing campaigns (email, social media, paid ads, and content).
• Partnership Development: Identify, pitch, and secure strategic partnerships with key education institutions, student organizations, and academic influencers to expand brand reach.
• Event End-to-End Management: Plan, organize, and execute both virtual and in-person events (such as webinars, campus workshops, career fairs, and industry conferences).
• Market Research: Analyze consumer trends, competitor behavior, and target demographics to identify growth areas.
• Content Creation: Collaborate with copywriters and designers to produce engaging web copy, social posts, and collateral.
• Lead Generation: Support sales objectives by building landing pages, nurturing email workflows, and tracking conversion paths.
• Analytics & Reporting: Monitor real-time campaign data using tools like Google Analytics or HubSpot to optimize performance.

Key Performance Indicators

• Lead Generation: Number of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) generated per month.
• Event Attendance & Engagement: Total number of event registrants, actual attendees, and post-event survey satisfaction scores.
• Conversion Rate: Percentage of website visitors or ad viewers who complete a target action (form submission, event attendance, conversion).
• Traffic & Engagement: Growth in unique website visitors, social media engagement rate, and email open/click-through rates.
• Campaign ROI: Return on investment for paid advertising campaigns and overall cost per acquisition (CPA).
• Timeline Adherence: Successful delivery of campaign milestones and assets on schedule and within budget.