Marketing & PPC Specialist

Top Source Executive Search; Metro Manila; Hybrid; PHP 360,000 - 660,000; Full time

Benefits offered by this job

Work Flexibility

Full-Time position

Competitive Salary

Career Growth Opportunities

Job summary

Top Source Executive Search is seeking a Marketing & PPC Specialist in Metro Manila. The role drives multi-channel marketing strategies, plans and optimizes PPC campaigns, and enhances brand visibility.

It requires hands-on analytics, content creation, and collaboration with sales to generate qualified leads. Ideal candidates have 2–5+ years of digital marketing experience with Google Ads and analytics tools, plus strong communication and ROI-focused mindset.

Qualifications

• 2–5+ years of digital marketing and PPC campaign management.
• Proven experience with Google Ads and other paid media platforms.
• Experience with Google Analytics, Google Tag Manager, and CRM platforms.
• Strong written and verbal communication and analytical skills.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives.
• Plan, execute, and monitor multi-channel campaigns.
• Create/manage content for websites, blogs, email marketing, social media.
• Conduct market research on customer needs and trends.
• Collaborate with sales to generate and nurture leads.
• Manage marketing calendars and schedules.
• Analyze campaign performance and provide recommendations.
• Plan, launch, and optimize PPC campaigns across Google/Microsoft/FB/LinkedIn.
• Perform keyword research and audience targeting.
• Monitor budgets, bids, and ROI.
• A/B test ads and landing pages.
• Generate performance reports for stakeholders.

Skills

Google Ads

PPC campaign management

Analytics

Conversion optimization

Content marketing

CRM systems

Marketing automation

SEO basics

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Search Console

HubSpot

Salesforce

Job description

MARKETING & PPC SPECIALIST

Position Summary

We are seeking a results-driven Marketing Specialist & PPC Specialist to develop, execute, and optimize marketing campaigns across digital and traditional channels. The ideal candidate will be responsible for increasing brand awareness, generating qualified leads, and maximizing ROI through strategic marketing initiatives and pay-per-click (PPC) advertising campaigns. This role requires strong analytical skills, creativity, and hands-on experience in digital marketing platforms.

• Work Flexibility (Remote/Hybrid)

• Full-Time

• Competitive Salary

• Career Growth Opportunities

Key Responsibilities

Marketing Strategy & Campaign Management

• Develop and implement comprehensive marketing strategies aligned with business objectives.

• Plan, execute, and monitor multi-channel marketing campaigns.

• Create and manage content for websites, blogs, email marketing, social media, and promotional materials.

• Conduct market research to identify customer needs, industry trends, and competitive activities.

• Collaborate with sales and business development teams to generate and nurture leads.

• Manage marketing calendars and campaign schedules.

• Track and analyze campaign performance and provide actionable recommendations.

PPC Campaign Management

• Plan, launch, and optimize PPC campaigns across platforms such as Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, and other paid channels.

• Perform keyword research, audience targeting, and competitor analysis.

• Develop compelling ad copy and creative recommendations to improve campaign performance.

• Monitor campaign budgets, bids, and spending to maximize ROI.

• Conduct A/B testing for ads, landing pages, and audience segments.

• Analyze key performance indicators (KPIs) including CTR, CPC, CPA, ROAS, conversion rates, and lead quality.

• Generate regular performance reports and present findings to stakeholders.

Analytics & Optimization

• Utilize Google Analytics, Google Tag Manager, Search Console, and other analytical tools to track performance.

• Monitor website traffic, user behavior, and conversion funnels.

• Implement conversion tracking and attribution models.

• Identify opportunities for campaign improvement and growth.

• Ensure data accuracy and maintain reporting dashboards.

Brand & Digital Presence

• Support brand positioning and messaging consistency across all marketing channels.

• Assist in website optimization and landing page improvements.

• Manage SEO and SEM initiatives to increase online visibility.

• Coordinate with designers, content creators, and external vendors as needed.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• 2-5+ years of experience in digital marketing and PPC campaign management.

• Proven experience managing Google Ads and other paid media platforms.

• Strong understanding of digital marketing principles, customer acquisition, and lead generation.

• Experience with Google Analytics, Google Tag Manager, CRM systems, and marketing automation platforms.

• Knowledge of SEO best practices and content marketing strategies.

• Excellent written and verbal communication skills.

• Strong analytical, organizational, and problem‑solving abilities.

• Experience with LinkedIn Ads, Meta Ads, and remarketing campaigns.

• Familiarity with HubSpot, Salesforce, or similar CRM platforms.

• Experience in B2B and/or B2C marketing environments.

Company Information

Top Source Executive Search (TSES), is a Philippine recruitment and offshore management firm specializing in executive search, banking and finance, data, IT, marketing, and HR roles. It emerged from the visionary minds of industry veterans who recognized the immense potential of the Philippines' talented workforce. With decades of combined experience spanning pivotal sectors such as digital marketing, IT, data science & analytics, and project management, our founders possessed an unparalleled understanding of the challenges businesses face in acquiring top‑tier talent (https://topsesearch.com).