Performance Marketing Specialist

Outsourcey; Philippines; On-site; PHP 446,000 - 893,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

HR function shaping

Job summary

Outsourcey in the Philippines is seeking a seasoned digital/performance marketing specialist. You will build, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and TikTok, and drive lead generation in a fast-growing BPO environment.

The role requires 3+ years of hands-on experience, strong analytics, and proficiency with GA4, GTM, and Looker Studio. Join our team for competitive pay, career growth, and the chance to influence advertising strategy.

Qualifications

• 3+ years' experience in digital or performance marketing.
• Strong experience managing Google Ads and Meta Ads.
• Experience with LinkedIn Ads and TikTok Ads is desirable.
• Strong knowledge of Google Analytics 4, Google Tag Manager, Search Console, and Looker Studio.
• Experience with SEO fundamentals and landing page optimization.
• Excellent analytical and problem-solving skills.
• Strong understanding of attribution models and conversion tracking.

Responsibilities

• Build, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other advertising platforms.
• Manage PPC, display, remarketing, and lead generation campaigns.
• Monitor campaign budgets, CPA, CPC, CTR, ROAS, and conversion performance.
• Conduct keyword research and audience targeting.
• Perform A/B testing of creatives, landing pages, and ad copy.
• Implement and maintain Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Produce weekly and monthly campaign performance reports with recommendations.
• Work with designers and content creators to develop high-performing ad creatives.
• Optimize landing pages to improve conversion rates.
• Monitor competitors and industry trends.
• Support email marketing automation and lead nurturing campaigns where required.

Skills

Google Ads management

Meta Ads management

LinkedIn Ads

TikTok Ads

Google Analytics 4

Google Tag Manager

Looker Studio

SEO fundamentals

Landing page optimization

Analytical thinking

Conversion tracking

Tools

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

GA4

GTM

Looker Studio

Search Console

Job description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Profile Requirements:

• 3+ years' experience in digital or performance marketing.
• Strong experience managing Google Ads and Meta Ads.
• Experience with LinkedIn Ads and TikTok Ads is desirable.
• Strong knowledge of Google Analytics 4, Google Tag Manager, Search Console, and Looker Studio.
• Experience with SEO fundamentals and landing page optimization.
• Excellent analytical and problem-solving skills.
• Strong understanding of attribution models and conversion tracking.

Core responsibilities:

• Build, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other advertising platforms.
• Manage PPC, display, remarketing, and lead generation campaigns.
• Monitor campaign budgets, CPA, CPC, CTR, ROAS, and conversion performance.
• Conduct keyword research and audience targeting.
• Perform A/B testing of creatives, landing pages, and ad copy.
• Implement and maintain Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Produce weekly and monthly campaign performance reports with recommendations.
• Work with designers and content creators to develop high-performing ad creatives.
• Optimize landing pages to improve conversion rates.
• Monitor competitors and industry trends.
• Support email marketing automation and lead nurturing campaigns where required.

Benefits:

Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.