PPC Specialist – Digital Marketing

Uniting Holding; Makati; On-site; PHP 334,800 - 558,000; Full time

Job summary

A digital marketing agency is looking to hire a detail-oriented PPC Specialist in Makati, Philippines. The role involves creating and developing web and marketing copy, conducting keyword research, and optimizing PPC strategies across various platforms like Google AdWords and Facebook. Candidates should have 2-3 years of experience and a degree in Marketing or Business. Excellent communication and analytical skills are essential. Join a dynamic team that values creativity and collaboration.

Qualifications

• 2-3 years of PPC experience.
• In-depth knowledge of PPC best practices.
• Experience with keyword research and search engine ranking tools.

Responsibilities

• Establish PPC strategies and website development.
• Perform keyword research and develop PPC blueprints.
• Analyze website PPC performance and provide recommendations.

Skills

PPC experience

Analytical skills

Communication skills

Organizational skills

Problem-solving skills

Team player

Education

BS/BA in Marketing or Business

Tools

Google AdWords

Adobe Analytics

Bing AdCenter

Facebook advertising

LinkedIn advertising

Job description

SG Interactive is expanding its team of talented professionals by adding a detail-oriented PPC Specialist to focus on web and marketing copy creation and development, research and implementation for our own websites.

Pay Per Click Optimization (PPC) Specialist responsibilities:

• Work with web designers, developers and copywriters to establish PPC strategies and search engine-friendly website development as per current best practices
• Perform keyword research and analysis and develop PPC blueprints for new websites
• Utilize tools to analyze website PPC performance and develop strategic recommendations
• Complete PPC site audits as well as search engine ranking benchmarks and reports
• Support Copywriters and Account Managers on all PPC issues
• PPC budget planning and recommendations
• Liaise with marketing department to synchronize organic and paid search and increase efficiencies and conversions
• Keep up to date with PPC best practices, search engine ranking and keyword research tools and industry research

JOB QUALIFICATIONS:

• 2-3 years of PPC experience
• 4-year college degree; BS/BA in Marketing or Business preferred.
• In-depth knowledge of Pay Per Click Optimization (PPC) best practices
• Agency PPC or dedicated in-house PPC experience a plus
• Google AdWords, Bing AdCenter, Facebook, LinkedIn advertising experience
• Experience with keyword research and search engine ranking tools a must
• Experience with web analytics technology such as Adobe Analytics is a plus
• Experience in inbound linking/strategic linking a plus
• Excellent verbal and written communication, presentation and interpersonal skills
• Ability to interact and manage expectations of clients, internal departments and management
• Strong analytical and organizational skills and highly detail-oriented habits
• Ability to work on multiple tasks and meet deadlines
• Must be comfortable in boutique company environment with emphasis on team
• Professional attitude and appearance
• Self-motivated, creative, confident and energetic personality
• Fast learner with strong problem solving skills
• Must be a team player