PPC Specialist (Google, Meta & LinkedIn Ads)

Earn Modes; Hinoba-an; On-site; PHP 300,000 - 420,000; Full time

Job summary

Earn Modes is seeking a PPC Specialist to manage Google, Meta, and LinkedIn Ads campaigns. The ideal candidate will plan, execute, and optimize paid campaigns, perform keyword research, monitor performance with Analytics tools, and improve conversions.

Responsibilities include budgeting, A/B testing, reporting, and staying current with PPC trends. 2–3 years hands-on PPC experience and expertise across Google Ads, Meta Ads, and LinkedIn Ads are required.

Qualifications

• 2–3 years of hands-on PPC campaign management.
• Experience with Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Proficient in Google Analytics, Google Tag Manager, and Facebook Pixel.
• Knowledge of SEO & SEM and audience segmentation.
• Experience with UTM tracking, conversion tracking, and remarketing strategies.

Responsibilities

• Plan, execute, and optimize Google Ads, Meta Ads & LinkedIn Ads campaigns.
• Conduct keyword research and develop ad strategies to improve campaign performance.
• Monitor and analyze ad performance using Google Analytics, Meta Business Suite & LinkedIn Campaign Manager.
• Optimize ad creatives, bidding strategies, and landing pages for higher conversions.
• Implement A/B testing to improve ad copy, targeting, and placement.
• Manage budget allocation and ensure cost-effective ad spending.
• Track KPIs such as CTR, CPC, ROAS, and Conversion Rate to improve results.
• Stay updated with the latest PPC trends, algorithms, and best practices.
• Generate weekly and monthly reports on campaign performance and insights.

Skills

PPC management

Google Ads

Meta Ads

LinkedIn Ads

Analytics tools

Tools

Google Analytics

Google Tag Manager

Facebook Pixel

Job description

PPC Specialist (Google, Meta & LinkedIn Ads)

We are seeking a highly skilled Google Ads, Meta Ads & LinkedIn Ads Expert to manage and optimize our paid advertising campaigns across Google and Social Media. The ideal candidate should have a strong understanding of digital marketing strategies, data analysis, and performance-driven advertising to maximize ROI.

Responsibilities

• Plan, execute, and optimize Google Ads, Meta Ads & LinkedIn Ads campaigns.


• Conduct keyword research and develop ad strategies to improve campaign performance.


• Monitor and analyze ad performance using Google Analytics, Meta Business Suite & LinkedIn Campaign Manager.


• Optimize ad creatives, bidding strategies, and landing pages for higher conversions.


• Implement A/B testing to improve ad copy, targeting, and placement.


• Manage budget allocation and ensure cost-effective ad spending.


• Track KPIs such as CTR, CPC, ROAS, and Conversion Rate to improve results.


• Stay updated with the latest PPC trends, algorithms, and best practices.


• Generate weekly and monthly reports on campaign performance and insights.

Qualifications and Experience

• Experience: Minimum 2-3 years of hands-on PPC campaign management.


• Platforms Expertise: Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.


• Analytical Tools: Proficiency in Google Analytics, Google Tag Manager, and Facebook Pixel.


• SEO & SEM Knowledge: Understanding of keyword research and audience segmentation.


• Technical Skills: Experience with UTM tracking, conversion tracking, and remarketing strategies.