Marketing Manager - Oncology

Biopharma Careers; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

GSK Philippines is seeking a Marketing Manager to translate therapy area strategy into local oncology marketing plans, design patient and healthcare professional journeys, and deliver integrated multichannel campaigns across local teams and external partners.

Collaborate with medical, regulatory and sales to ensure compliant execution; analyze campaign performance to improve impact; strong cross-functional influence and knowledge of Philippine regulatory standards required.

Qualifications

• Bachelor’s degree and 3+ years’ experience in pharmaceutical marketing, product management or brand management.
• Experience planning and executing multichannel campaigns.
• Strong commercial acumen and experience using insight to drive marketing plans.
• Proven ability to work cross-functionally and influence stakeholders.
• Knowledge of local regulatory and promotional standards in the Philippines.

Responsibilities

• Translate therapy area strategy into local oncology marketing plans with clear, measurable objectives.
• Use customer and market insights to design patient and healthcare professional journeys.
• Plan and deliver integrated multichannel campaigns, coordinating with local teams and external partners.
• Work with medical, regulatory and sales teams to ensure compliant, effective execution in market.
• Monitor campaign performance, analyse results and recommend improvements to increase impact and return.
• Manage vendor relationships and budget for promotional activities and events.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

Bachelor’s degree in business, life sciences, pharmacy, marketing or related field

Job description

Business Introduction

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.

Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Responsibilities

• Translate therapy area strategy into local oncology marketing plans with clear, measurable objectives.
• Use customer and market insights to design patient and healthcare professional journeys.
• Plan and deliver integrated multichannel campaigns, coordinating with local teams and external partners.
• Work with medical, regulatory and sales teams to ensure compliant, effective execution in market.
• Monitor campaign performance, analyse results and recommend improvements to increase impact and return.
• Manage vendor relationships and budget for promotional activities and events.

Work model

This role is on-site in the Philippines with regular collaboration across functions and occasional travel to field and external meetings.

Basic Qualification

• Bachelor’s degree in business, life sciences, pharmacy, marketing or related field.
• Minimum 3 years’ experience in pharmaceutical marketing, product management or brand management.
• Experience planning and executing multichannel campaigns.
• Strong commercial acumen and experience using insight to drive marketing plans.
• Proven ability to work cross-functionally and influence stakeholders.
• Knowledge of local regulatory and promotional standards in the Philippines.

Preferred Qualification

• Experience in oncology or specialty care marketing.
• Experience working with private hospitals, specialty clinics, or institutional channels.
• Familiarity with customer journey design and digital channel optimisation.
• Experience developing training and sales enablement materials.
• Strong analytical skills and comfort using data to guide decisions.
• Demonstrated coaching or mentoring experience.

What we value in you

• Clear, direct communicator who listens and builds trust.
• Practical problem solver who acts with integrity and accountability.
• Learner who seeks feedback and shares knowledge.
• Collaborative team member who supports inclusion and diverse perspectives.

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact [e-mail] . Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels.