Marketing and Brand Manager (Healthcare)

Monroe Consulting Group; Philippines; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Monroe Consulting Group, a leading Executive Recruitment firm, partners with a healthcare organisation in the Philippines to hire a Head of Marketing. You will lead enterprise-wide marketing, branding, and community engagement initiatives to drive patient growth and brand trust across a rapidly expanding healthcare network.

Responsibilities include developing unified brand standards, scalable marketing frameworks, and cross-functional governance to ensure compliant, effective campaigns across

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field.
• 10+ years of progressive marketing experience with healthcare, wellness, retail, or multi-unit service industries.
• Experience leading enterprise-wide brand and growth initiatives across multiple locations.
• Proven success in integrated marketing campaigns driving customer acquisition and engagement.
• Experience managing external agencies, creative partners, digital vendors, and event providers.
• Experience with executive leadership and cross-functional collaboration.
• Ability to manage multiple programs across geographically dispersed locations.

Responsibilities

• Lead end-to-end marketing, branding, and community engagement initiatives across all clinics.
• Drive patient growth and brand trust for enterprise-wide visibility.
• Establish unified brand standards, marketing frameworks, and scalable metrics.
• Ensure marketing strategies align with regulatory guidelines and business objectives.
• Define and enforce brand positioning, messaging, and visual identity.
• Develop and execute comprehensive annual marketing, digital, and community plans.
• Manage multi-channel digital strategies to boost patient acquisition and online reputation.
• Collaborate with LGUs and stakeholders for local health programs and campaigns.
• Oversee external agencies to ensure high-quality, cost-efficient execution.
• Monitor patient acquisition trends, campaign ROI, and resource allocation.

Skills

Enterprise branding

Growth marketing

Team leadership

Executive communication

Stakeholder engagement

Strategic planning

Education

Bachelor's degree in Marketing or related field

Tools

CRM tools

Social media management platforms

Content management systems (CMS)

Marketing analytics tools

Job description

Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Healthcare sector to hire a Head of Marketing. This opportunity is based in the Philippines. The successful candidate will lead enterprise-wide marketing, branding, and community engagement initiatives, driving patient acquisition, brand trust, and sustainable growth across a rapidly expanding healthcare network.

Position Overview

Lead the development and execution of integrated marketing, branding, and community engagement strategies across multiple healthcare facilities.
Drive patient growth, strengthen brand equity, and ensure consistent healthcare marketing standards that support organisational expansion and long-term business objectives.

Key Responsibilities

Strategic Brand & Growth Leadership

• Lead end-to-end marketing, branding, and community engagement initiatives across all clinics, driving patient acquisition, brand trust, and enterprise-wide visibility.

Scalable Systems & Standards

• Establish unified brand standards, marketing frameworks, and performance metrics designed to scale seamlessly across current clinics and future business lines.

Governance & Experience Alignment

• Ensure all marketing strategies directly enhance the patient journey while fully adhering to healthcare regulatory guidelines and long-term business objectives.

Brand Strategy & Positioning

• Define and enforce the organisation's brand positioning, messaging framework, and visual identity across all touchpoints and locations.

Integrated Marketing Planning

• Develop and execute comprehensive annual marketing, digital, and community outreach plans aligned with organisational expansion targets.

Digital Footprint & Engagement

• Manage multi-channel digital strategies (website, social media, content marketing) to boost patient acquisition, engagement, and online reputation.

Community & LGU Relations

• Partner with clinic leadership, LGUs, and barangay stakeholders to design and execute high-impact community health programmes and localised awareness campaigns.

Marketing Operations & Governance

• Build standardised templates, signage guidelines, and promotional playbooks to ensure operational consistency across all clinic locations.

Analytics & Performance Tracking

• Monitor and analyse patient acquisition trends, referral channels, campaign ROI, and conversion metrics to optimise resource allocation.

Regulatory Compliance

• Ensure all marketing and promotional collateral strictly complies with DOH, PRC, FDA, and healthcare advertising ethics guidelines.

New Clinic Rollouts

• Lead marketing launch strategies for new clinic locations, including pre-opening buzz, community outreach playbooks, and brand readiness.

Cross-Functional Alignment

• Collaborate closely with Operations, Quality, and Clinical leadership to ensure brand promises align seamlessly with frontline service delivery.

Vendor & Agency Management

• Oversee external creative, digital, PR, and event vendors to ensure high-quality execution, cost efficiency, and brand adherence.

Key Requirements

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field.
• Minimum of 10 years of progressive marketing experience, with a proven track record in healthcare, wellness, retail, or multi-unit service industries.
• Demonstrated experience leading enterprise-wide brand and growth initiatives across multiple locations.
• Proven success in developing and executing integrated marketing campaigns that drive customer acquisition and engagement.
• Experience managing external agencies, creative partners, digital vendors, and event providers.
• Experience working closely with executive leadership and cross-functional departments.
• Proven ability to manage simultaneous marketing programmes across geographically dispersed locations.

Technical / Functional Expertise

• Strong expertise in strategic brand management, positioning, messaging development, and visual identity governance.
• Proficiency in digital marketing, social media strategy, content marketing, and online reputation management.
• Hands-on experience with CRM tools, social media management platforms, content management systems (CMS), and marketing analytics solutions.
• Strong understanding of campaign performance measurement, ROI tracking, conversion analysis, and patient acquisition metrics.
• Experience developing community engagement programmes and stakeholder outreach initiatives.
• Deep familiarity with DOH, PRC, FDA, and healthcare advertising regulations and ethical marketing requirements.
• Knowledge of patient data privacy requirements and healthcare marketing governance standards.
• Expertise in marketing operations, brand standardisation, and scalable multi-site marketing frameworks.

Soft Skills & Leadership Competencies

• Exceptional leadership and team management capabilities.
• Strong executive communication, presentation, and stakeholder engagement skills.
• Excellent relationship-building skills with LGUs, community leaders, healthcare partners, and external stakeholders.
• Strategic thinking with the ability to translate business objectives into effective marketing initiatives.
• Strong analytical and data-driven decision-making capabilities.
• Outstanding cross-functional collaboration and negotiation skills.
• Ability to influence senior stakeholders and drive alignment across Operations, Clinical, Quality, and Corporate functions.
• Strong project management skills with the ability to manage multiple initiatives in a fast-paced growth environment.