Events and Marketing Manager

Emerald Garment Manufacturing Corporation; Rizal; On-site; PHP 480,000 - 960,000; Full time

Job summary

A growing fashion company in Nueva Ecija, Philippines, is seeking an experienced Events and Marketing Manager to lead off-site sales events and brand activations. This role requires a degree in Marketing or Business Administration, along with 3–5 years of event marketing experience. The ideal candidate should possess strong project management skills to execute successful events and marketing campaigns across various platforms. Willingness to travel for events is essential.

Qualifications

• 3–5 years experience in event marketing or retail activations.
• Proven success with sales activations and pop-ups.
• Ability to manage multiple events and timelines.

Responsibilities

• Plan and manage flash sales and pop-up activations.
• Coordinate venue partnerships and logistics.
• Create marketing campaigns to generate hype around events.
• Track KPIs (footfall, conversions, engagement, ROI) and refine strategies for future events.
• Collaborate with cross-functional teams (sales, design, operations) to deliver seamless experiences.
• Support and replicate successful event models for other brands in the group, ensuring consistent execution across all consumer-facing initiatives.
• Stay updated on competitive brand activity and trending experiential marketing tactics.

Skills

Event marketing

Project management

Vendor coordination

Social media marketing

Budget management

Education

Degree in Marketing, Business Administration

Job description

We are seeking a driven and creative Events and Marketing Manager to lead off-site sales events and brand activations — including flash sales, mall installations, pop-up shops, and similar high-visibility initiatives. You’ll also help shape and execute comparable marketing efforts across other brands under our umbrella, ensuring unified growth and visibility.

Key Responsibilities:

• Plan and manage flash sales, pop-up activations, and mobile retail experiences in high-traffic areas like malls, plazas, and events
• Coordinate venue partnerships, permits, logistics, merchandising, staffing, and on-site branding
• Create and execute marketing campaigns that generate hype around each event, including social media, influencer outreach, SMS, and email
• Track KPIs (footfall, conversions, engagement, ROI) and refine strategies for future events
• Collaborate with cross-functional teams (sales, design, operations) to deliver seamless experiences
• Support and replicate successful event models for other brands in the group, ensuring consistent execution across all consumer-facing initiatives
• Stay updated on competitive brand activity and trending experiential marketing tactics

Qualifications:

• Graduate of Marketing, Business Administration, or any related field.
• 3–5 years of experience in event marketing, retail activations, or experiential brand promotions, with more than 5 years in Managerial role.
• Proven success with off-site sales activations, pop-ups, or mall events
• Ability to manage multiple events and timelines across different brands or product lines
• Excellent project management, vendor coordination, and budget-handling skills
• Willingness to travel regionally for events (including weekends or evenings as needed)
• Background in fashion, beauty, or lifestyle marketing is preferred