Events Activations Specialist (PENSHOPPE & SIPP)

GOLDEN ABC, INCORPORATED; Quezon City; On-site; PHP 450,000 - 650,000; Full time

Job summary

GOLDEN ABC, INCORPORATED in Manila seeks a Marketing Specialist to drive growth and visibility of our fashion brands by executing data-driven marketing strategies that strengthen brand identity and expand market reach locally and globally.

You will support campaign management, content development, digital marketing execution, and cross-functional collaboration to ensure consistent, impactful, and consumer-centric brand experiences.

Qualifications

• Graduate of marketing, communications, or a related field.
• Experience in marketing 1–2 years; fashion/retail background is a plus.

Responsibilities

• Create marketing and communications directions and strategies based on consumer insights, competitive scenarios and market trends.
• Develop and implement a comprehensive marketing plan that supports brand goals, business objectives and customer engagement.
• Collaborate with merchandising, MMS, VM and CRM to create and launch campaigns across all channels.
• Provide directions and strategies for budgeting to execute the marketing plan with cross-functional teams.
• Collect data through task tracking to improve work efficiency.

Skills

Strong presentation skills

Excellent people skills

Excellent verbal and written коммуника

Ability to manage multiple projects

Education

Bachelor's or higher in Marketing/Communications or related field

Tools

Word

Excel

PowerPoint

Job description

JOB PURPOSE

The Marketing Specialist drives the growth and visibility of the company’s fashion brands by executing data-driven marketing strategies that strengthen brand identity, elevate customer engagement, and expand market reach locally and globally. The role supports the company’s vision of building world-class brands through effective campaign management, content development, digital marketing execution, and cross-functional collaboration to ensure consistent, impactful, and consumer-centric brand experiences.

EDUCATION REQUIRED – A graduate of marketing, communications, or a related field

EXPERIENCE – With at least 1-2 year of experience in marketing. Experience in a fashion and retail industry is an advantage.

JOB DUTIES AND RESPONSIBILITIES

Works with Brand Marketing Manager and/or Brand Director on the following:

• Create marketing and communications directions and strategies based on consumer insights, competitive scenarios and market trends.

• Develop and implement a comprehensive marketing plan that supports the achievement of the brand’s strategic goals, business objectives and customer engagement (recruitment and retention). Create and provide the brief necessary in developing and creating campaigns and other marketing requirements

• Work with the merchandising team, MMS (MMS Managers, their creative, socials, and ads teams), VM and CRM in developing, building, producing and launching campaigns the brand needs in achieving its goals and strategies across all channels.

• Provide directions and strategies in managing the budget needed to execute and achieve the marketing plan, in collaboration with MMS, VM, eComm, CRM, international and other departments

• Gather data through work task tracking for work efficiency recommendations

*Note: Other duties related to the responsibilities and output of the position but not included in this document may be assigned by the immediate superior.

COMPETENCIES

KNOWLEDGE

• Knowledge of market research methods, marketing data analytics and tools.

• Proficient ICT skills including software packages e.g. Word, Excel and PowerPoint.

• Provide technical consulting and implementation support.

SKILLS

• Strong presentation skills

• Excellent people skills

• Excellent verbal and written communication skills

• Ability to manage multiple projects independently

ATTITUDE

• Highly self-motivated and well organized

• Good leadership skills

• Establish and maintain positive working relationships with others both internally and externally.