Brand Marketing Officer

Toys\"R\"Us Philippines; Quezon City; Vor Ort; PHP 700.000 - 980.000; Vollzeit

Zusammenfassung

Toys"R"Us Philippines is seeking a Marketing Services Officer (Brands) to drive end-to-end planning, execution, and evaluation of marketing events, promotional campaigns, mall activations, and customer engagement programs that boost brand awareness, foot traffic, and sales performance.

The role manages budgets, vendor coordination, sponsorship generation, and event logistics across stores, malls, and partner locations, while providing post-event insights to shape future initiatives and campaigns.

Qualifikationen

• Bachelor's degree in Marketing, Advertising, or related field.
• 5+ years in events management or brand activations.
• Experience with large-scale events and vendor coordination.
• Certifications such as CMP, PMP, or Digital Marketing are a plus.

Aufgaben

• Develop and manage event marketing strategies, budgets, timelines for store, mall, and corporate marketing initiatives.
• Lead the execution of marketing events, consumer promotions, brand activations, product launches, and seasonal campaigns.
• Coordinate with agencies, suppliers, malls, and internal stakeholders to secure permits, sponsorships, and materials.
• Oversee distribution, inventory management, and disposal of promotional materials and event assets.
• Prepare detailed project evaluations including budget utilization, sponsorship generation, and post-campaign reports.

Kenntnisse

Project management

Budgeting

Procurement coordination

MS Excel

Ausbildung

Bachelor's degree in Marketing, Advertising, Business Management, Communications, Event Management, or related field

Tools

Microsoft Excel

PowerPoint

Project management tools

Jobbeschreibung

The Marketing Services Officer (Brands) is responsible for the end-to-end planning, execution, and evaluation of marketing events, promotional campaigns, mall activations, and customer engagement programs that drive brand awareness, foot traffic, and sales performance. The role manages project development, budget administration, vendor and stakeholder coordination, sponsorship generation, and event logistics while ensuring successful execution across stores, malls, and partner locations. This position also analyzes campaign effectiveness and provides post-event insights to support future marketing initiatives.

Key Responsibilities

• Develop and manage event marketing strategies, promotional concepts, project plans, timelines, and budgets for store, mall, and corporate marketing initiatives.
• Lead the execution of marketing events, consumer promotions, brand activations, product launches, and seasonal campaigns, ensuring adherence to project objectives, schedules, and budget requirements.
• Coordinate with advertising agencies, suppliers, concessionaires, malls, government agencies, contractors, and internal stakeholders to secure permits, sponsorships, event materials, and operational support.
• Oversee the distribution, tracking, inventory management, and disposal of promotional materials, merchandising collateral, event assets, and logistical requirements across assigned projects.
• Prepare detailed project evaluations, including budget utilization, sponsorship generation, redemption analysis, event attendance, customer engagement metrics, and post-campaign performance reports.

Job Requirements

• Bachelor's degree in Marketing, Advertising, Business Management, Communications, Event Management, or a related field.
• Minimum of 5 years of experience in events management, brand activations, retail marketing, trade marketing, experiential marketing, or promotional campaign management within retail, shopping mall, FMCG, or consumer-facing industries.
• Proven experience managing large-scale events, mall activations, sponsorship programs, corporate promotions, and marketing projects involving multiple stakeholders and vendors.
• Proficiency in project management, event budgeting, procurement coordination, contract administration, and performance reporting using Microsoft Excel, PowerPoint, and project management tools.
• Professional certifications such as Certified Meeting Professional (CMP), Digital Marketing Certifications, Project Management Professional (PMP), or equivalent event and marketing certifications are an advantage.