Assistant Brand & Marketing Manager

Onitsuka Tiger; Metro Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Onitsuka Tiger in the Philippines seeks a seasoned Marketing and Communications Manager to lead brand-aligned campaigns, PR, and luxury storytelling. You will design event proposals, manage budgets, and coordinate with cross-functional teams to deliver integrated campaigns.

Responsibilities include monitoring spend, tracking ROI, cultivating relationships with celebrities and KOLs, and ensuring press coverage across media.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field.

Responsibilities

• Support and execute marketing and communications activities in line with brand objectives.
• Prepare event proposals, marketing plans, and budget forecasts for campaigns and activations.
• Monitor and manage marketing budgets for assigned projects, ensuring cost efficiency and effective allocation of resources.
• Coordinate closely with cross-functional teams including Merchandising, Retail, Visual Merchandising, and Omni-channel to ensure integrated campaign execution.
• Track competitor marketing and communications activities and provide market intelligence and insights to support planning.
• Identify, cultivate, and manage relationships with celebrities, KOLs, content creators, and influential communities aligned with brand values.
• Support the development and execution of PR and KOL strategies to enhance brand visibility and storytelling.
• Manage KOL and celebrity engagement, including coordination, seeding, event appearances, and follow-up.
• Assist in negotiating and implementing media partnerships to amplify brand campaigns and key messages.
• Secure quality press coverage across print, digital, and broadcast platforms.
• Provision of campaign updates and reporting.
• Conceptualise, plan, and execute product launches, exclusive PR events, and impactful in-store experiences, ensuring each event aligns perfectly with brand guidelines and key business objectives.
• Manage all aspects of event production from vendor selection, negotiation, and contract management to logistics, scheduling, and on-site coordination.
• Develop event timelines, budgets, and detailed project plans to ensure successful and timely delivery of all events.
• Liaise with internal and external stakeholders to ensure smooth event delivery.
• Conduct and provide post-event analysis, including ROI assessment, attendee feedback, media coverage as well as insights for continuous improvement

Skills

5+ years luxury PR/marketing

Agency leadership

Media network Philippines

Event planning & ROI

Cross-functional collaboration

Excellent communication

Education

Bachelor's degree in Communications/PR/Marketing

Job description

• Support and execute marketing and communications activities in line with brand objectives
• Prepare event proposals, marketing plans, and budget forecasts for campaigns and activations
• Monitor and manage marketing budgets for assigned projects, ensuring cost efficiency and effective allocation of resources
• Coordinate closely with cross-functional teams including Merchandising, Retail, Visual Merchandising, and Omni-channel to ensure integrated campaign execution
• Track competitor marketing and communications activities and provide market intelligence and insights to support planning

Public Relations

• Identify, cultivate, and manage relationships with celebrities, KOLs, content creators, and influential communities aligned with brand values
• Support the development and execution of PR and KOL strategies to enhance brand visibility and storytelling
• Manage KOL and celebrity engagement, including coordination, seeding, event appearances, and follow-up
• Assist in negotiating and implementing media partnerships to amplify brand campaigns and key messages
• Secure quality press coverage across print, digital, and broadcast platforms
• Provision of campaign updates and reporting

Event Management

• Conceptualise, plan, and execute product launches, exclusive PR events, and impactful in-store experiences, ensuring each event aligns perfectly with brand guidelines and key business objectives
• Manage all aspects of event production from vendor selection, negotiation, and contract management to logistics, scheduling, and on-site coordination
• Develop event timelines, budgets, and detailed project plans to ensure successful and timely delivery of all events
• Liaise with internal and external stakeholders to ensure smooth event delivery
• Conduct and provide post-event analysis, including ROI assessment, attendee feedback, media coverage as well as insights for continuous improvement

REQUIREMENTS

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
• Minimum 5 years of experience in communications, public relations, media planning, or luxury brand management.
• Experienced in leading agencies and managing campaigns, with the ability to influence regional and global stakeholders.
• Established media network within Philippines spanning lifestyle, fashion, business, and digital outlets.
• Meticulous, organised, innovative, and proactive, with a clear understanding of local luxury consumer behaviours and cultural nuances
• Excellent communicator and collaborator, comfortable managing diverse stakeholders across local teams, agencies, and headquarters.
• Comfortable working in a fast-paced, highly collaborative environment.
• Genuine passion for luxury, fashion, culture, and craftsmanship.