MARKETING MANAGER

Shimmer and Shield; Mambog; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Shimmer and Shield in the Philippines seeks an experienced Marketing Manager to lead strategic planning, branding, and digital campaigns for detailing services.

You will manage website content, social media, email campaigns, and SEO/SEM efforts to acquire customers, measure KPIs, and optimize performance across channels.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3+ years of experience in marketing management.
• Strong knowledge of website analytics tools and social media advertising platforms.
• Experience in PPC campaigns, SEO, and CMS.
• Excellent written and verbal communication skills.
• Creativity balanced with analytical skills for data-driven decisions.
• Proven ability to manage multiple projects under tight deadlines.

Responsibilities

• Develop and implement annual marketing strategies to promote detailing services and build brand guidelines.
• Oversee digital channels: website, social pages, and email campaigns to engage customers.
• Plan, create, and supervise production of advertising materials (print, digital, video) for promotions and launches.
• Implement SEO/SEM strategies to improve website visibility and generate qualified leads.
• Track and report KPIs like traffic, conversions, and ROI to optimize spend.
• Organize local events and promotions to boost brand awareness and community presence.
• Prepare and monitor the marketing budget for cost-effective resource allocation.
• Analyze market and competitor trends to identify new opportunities and adjust strategies.

Skills

Strategic planning

Brand management

Digital marketing

SEO/SEM

PPC campaigns

CMS experience

Analytics (GA)

CRM systems

Content creation

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

CRM systems

CMS

Google Ads

Email marketing platforms

Job description

Job Description

• Strategic Planning & Branding: Develop and implement comprehensive, annual marketing strategies to promote our detailing services and enhance brand reputation. Establish brand guidelines for consistent messaging across all channels.
• Digital & Content Marketing: Manage all digital channels, including our website, social media pages (Facebook, Instagram, YouTube), and email marketing campaigns to engage customers and showcase service quality.
• Campaign Execution: Plan, create, and oversee the production of advertising materials (print, digital, and video) for promotions, including special offers, new service launches, and seasonal campaigns.
• Customer Acquisition & Lead Generation: Implement SEO/SEM strategies to improve website visibility, manage Google Ads (PPC), and generate qualified leads for the sales team.
• Performance Analysis & Reporting: Track, analyze, and report on key performance indicators (KPIs)—such as website traffic, conversion rates, and ROI to optimize marketing spend and campaign effectiveness.
• Local & Event Marketing: Organize and coordinate promotional events, such as car shows, detailing workshops, or community events, to drive local awareness.
• Budget Management: Prepare and monitor the marketing budget, ensuring cost-effective allocation of resources across various platforms.
• Market Research: Analyze consumer behavior and competitor activity to identify new market opportunities and adjust strategies.

Job Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: 3+ years of experience in marketing management, preferably in the automotive, premium services, or retail sector.
• Digital Proficiency: Strong knowledge of website analytics tools (e.g., Google Analytics), CRM systems, email marketing, and social media advertising platforms.
• Technical Skills: Experience in PPC campaigns, SEO, and content management systems (CMS).
• Communication: Excellent written and verbal communication skills, with the ability to create engaging, high-quality content.
• Creativity & Analysis: A balance of creative thinking for campaign design and analytical skills for data-driven decision-making.
• Project Management: Strong organizational skills to manage multiple projects simultaneously under tight deadlines.