Marketing Manager_Central

Nissan Libis; Philippines; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Nissan Libis is seeking a Marketing Manager to lead the company’s marketing and advertising initiatives in the Philippines. You will oversee campaigns, events, and staff, while coordinating with sales leadership and OEM partners to drive demand and optimize performance.

The role requires strong analytics, negotiation, and cross-functional collaboration to boost market share and customer engagement in a competitive automotive environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Automotive Management, or Communications.
• 3-7 years in marketing or sales, preferably in automotive dealerships, OEMs or automotive services.
• Knowledge of dealership KPIs (cost per lead, ROI per campaign) and familiarity with vehicle sales cycles, dealer operations, financing, and customer service processes.
• Experience with lead generation and CRM marketing, local market advertising, automotive digital marketing, and event & campaign management.
• Proven ability in data analysis, negotiation, and building strong relationships with sales managers, GMs and OEM reps.

Responsibilities

• Develop marketing strategies for advertising new products.
• Organize promotional events and coordinate day-of deliveries and staffing.
• Lead and train teams of Marketing Associates.
• Review and optimize current marketing campaigns within budget constraints.
• Analyze website conversion rates and promotion effectiveness to drive sales.
• Identify new markets and plan market entry.
• Collaborate with product development and buying teams to estimate product demand.
• Brainstorm advertising ideas with senior management.

Skills

Lead generation

CRM marketing

Local market advertising

Digital marketing

Sales funnel management

Event management

Campaign management

Data analysis

Negotiation

Communication

Education

Bachelor's degree

Job description

Qualification:

• Bachelors Degree Majors: Marketing, Business Administration, Automotive Management, or Communications.
• 3 -7 years in marketing or sales, preferably in:
• Automotive dealerships
• OEMs (Original Equipment Manufacturers) like Ford, Toyota, etc.
• Automotive services (parts, repair, finance, etc.)
• Familiarity with vehicle sales cycles, dealer operations, financing, and customer service processes.
• Lead Generation &CRM Marketing9especially for dealership)
• Local Market Advertising
• Automotive Digital Marketing
• Sales Funnel Management
• Event & Campaign Management (test drive events, trade shows)
• Data Analysis-interpreting dealership KPIs (cost per lead,ROI per campaign)
• Strong negotiation and customer relationship management
• Ability to work closely with sales managers, general managers and OEM reps.
• Strong local market understanding and competitive analysis.

Duties & Responsibilities

Marketing Manager duties and responsibilities

Marketing Managers take the lead in their companys marketing and advertising divisions, overseeing the success of various marketing initiatives. Some of their typical duties and responsibilities may include:

• Developing marketing strategies for advertising new products
• Organizing promotional events and coordinating day-of deliveries and staffing
• Leading and training teams of Marketing Associates
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
• Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
• Identifying potential new markets and creating a plan to enter those markets
• Partnering with product development and buying teams to estimate product demand
• Brainstorming fresh advertising ideas with senior management

Responsibilities and Skills

Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting

• Proficient with marketing-related software programs
• A history of planning successful product launches and events
• Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
• Time management and organization skills for planning and executing both large and small marketing projects and initiatives
• Leadership skills to motivate team members and manage conflicts
• Analytical and problem-solving skills for coming up with ideas to increase demand for products and services
• Can create digital marketing product design ,(posting, ads, other digital platforms)