Digital Marketing Specialist

MVP Asia Pacific Inc.; Mabalacat; On-site; PHP 670,000 - 1,116,000; Full time

Job summary

MVP Asia Pacific Inc. is seeking a Brand & Account Management professional to lead day-to-day brand relationships with OEM teams and ensure marketing activities meet brand guidelines and co-op rules.

You will coordinate campaigns, launches, and local promotions, while keeping up to date with OEM initiatives and upcoming model releases. Strong coordination, copywriting, and budget discipline are essential for success.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising, or related field.
• 3–5 years’ experience in marketing, preferably automotive, dealership, retail, or consumer marketing.
• Experience managing brand marketing, campaigns, and multiple stakeholders.
• Strong hands-on experience across digital marketing, social media, content, and campaign execution.
• Experience coordinating creative agencies, suppliers, media partners, photographers, and other external vendors.
• Strong copywriting and content development skills.
• Experience supporting or managing events, sponsorships, partnerships, and customer activations.
• Strong project management and organisational skills, with the ability to manage multiple campaigns, deadlines, and priorities.
• Comfortable working with marketing budgets, invoices, campaign reporting, and performance data.
• Proficient in Microsoft Office/Google Workspace and familiar with digital marketing and social media platforms.
• Able to work independently while collaborating effectively with OEMs, dealerships, agencies, suppliers, and internal teams.
• Excellent written and verbal communication skills with strong attention to detail.

Responsibilities

• Serve as the primary day-to-day contact for assigned automotive brand(s), managing the relationship with OEM marketing teams.
• Ensure all dealership marketing activity adheres to manufacturer brand guidelines, style requirements, and co-op advertising rules.
• Coordinate brand‑mandated campaigns, product launches, and promotional programs at the local dealership level.
• Maintain up-to-date knowledge of OEM marketing initiatives, toolkits, and upcoming model releases.
• Manage COOP advertising claim submissions and ensure accurate record‑keeping for reimbursement.
• Execute integrated marketing campaigns across digital, social media, print, outdoor, in‑dealership channels and other marketing channels that may be suitable and available.
• Brief and manage external suppliers including creative agencies, photographers, media buyers, and print vendors.
• Ensure campaign assets are delivered on brand, on time, and within budget.
• Coordinate localisation of national OEM campaigns to reflect dealership‑specific offers, stock, and messaging.
• Support the planning and execution of promotional events, model launches, and customer activations.
• Track campaign activity, spend, and results; compile regular performance summaries for the marketing team.

Skills

Brand marketing

Campaign management

Digital marketing

Copywriting

Budget management

Education

Bachelor's degree in Marketing/Communications/Advertising

Tools

Microsoft Office

Google Workspace

CMS platforms

Meta Ads

Google Ads

Job description

Brand & Account Management

• Serve as the primary day-to-day contact for assigned automotive brand(s), managing the relationship with OEM marketing teams.

• Ensure all dealership marketing activity adheres to manufacturer brand guidelines, style requirements, and co-op advertising rules.

• Coordinate brand‑mandated campaigns, product launches, and promotional programs at the local dealership level.

• Maintain up-to-date knowledge of OEM marketing initiatives, toolkits, and upcoming model releases.

• Manage COOP advertising claim submissions and ensure accurate record‑keeping for reimbursement.

Campaign Execution

• Execute integrated marketing campaigns across digital, social media, print, outdoor, in‑dealership channels and other marketing channels that may be suitable and available.

• Brief and manage external suppliers including creative agencies, photographers, media buyers (TV and Radio as examples), and print vendors.

• Ensure campaign assets are delivered on brand, on time, and within budget.

• Coordinate localisation of national OEM campaigns to reflect dealership‑specific offers, stock, and messaging.

• Support the planning and execution of promotional events, model launches, and customer activations.

Digital & Social Media

• Manage day‑to‑day social media content across Facebook, Instagram, and other relevant platforms for assigned brand(s).

• Create and schedule organic content including model features, offers, testimonials, and dealership news.

• Assist in the management of paid social and search campaigns, monitoring performance and flagging optimisation opportunities.

• Ensure vehicle listings, offers, and landing pages on the dealership website reflect current stock and promotions.

• Monitor online brand sentiment and flag reputation issues to the Senior Marketing Executive and Group Marketing Manager.

Content & Creative

• Brief the creation of marketing collateral including brochures, EDMs, social graphics, signage, web assets, and digital ads, to name a few.

• Write clear, on‑brand copy for social posts, emails, website pages, and advertising materials.

• Maintain a content calendar for each assigned brand, ensuring consistent and timely communication.

• Coordinate photography and video shoots for new vehicle stock and dealership promotions.

Reporting & Administration

• Track campaign activity, spend, and results; I compile regular performance summaries for the marketing team.

• Maintain organised records of campaign approvals, assets, invoices, and OEM correspondence.

• Assist in preparing presentation materials for OEM reviews and internal marketing meetings.

• Monitor competitor activity and market trends for assigned brand segments and report key findings.

Other

• Perform other duties and responsibilities may come up in the Event, Sponsorship and Partnership space.

• Create, prepare, and manage events relating to launches, dealership openings, leisure expos, and events relating to Sponsorships and Partnerships.

• Take on various Sponsorships and Partnerships tasks, agreed to see a return on investment, as required by brands or dealerships.

• Perform other admin tasks as required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field.

• 3–5 years’ experience in marketing, preferably in automotive, dealership, retail, or consumer marketing.

• Experience managing brand marketing, campaigns, and multiple stakeholders.

• Strong hands‑on experience across digital marketing, social media, content, and campaign execution.

• Experience coordinating creative agencies, suppliers, media partners, photographers, and other external vendors.

• Strong copywriting and content development skills.

• Experience supporting or managing events, sponsorships, partnerships, and customer activations.

• Strong project management and organisational skills, with the ability to manage multiple campaigns, deadlines, and priorities.

• Comfortable working with marketing budgets, invoices, campaign reporting, and performance data.

• Proficient in Microsoft Office/Google Workspace and familiar with digital marketing and social media platforms.

• Able to work independently while collaborating effectively with OEMs, dealerships, agencies, suppliers, and internal teams.

• Excellent written and verbal communication skills with strong attention to detail.

Highly Desirable

• Automotive dealership or OEM marketing experience.

• Experience working with OEM brand guidelines, marketing toolkits, and COOP advertising programs.

• Knowledge of automotive launches, dealership promotions, vehicle marketing, and lead-generation campaigns.

• Experience with Meta Ads, Google Ads, website/CMS platforms, and marketing analytics.

• Experience managing automotive events, launches, expos, sponsorships, or partnerships.