Digital Marketing Supervisor

Omoda & Jaecoo Philippines; Taguig; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Omoda & Jaecoo Philippines is seeking a talented digital marketing professional to lead integrated campaigns in Metro Manila. You will drive lead generation, optimize multi-platform ads (Meta, Google, TikTok, YouTube), and tighten the conversion funnel from lead to retail.

Strong analytics and CRM collaboration are essential for ongoing optimization. The role emphasizes data-driven decision making, cross-functional collaboration, and delivering measurable impact on sales and dealership

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• At least 3-5 years of digital marketing or performance marketing experience; automotive or retail background is a plus.
• Strong experience managing paid campaigns across Meta, Google, TikTok, YouTube.
• Hands-on experience in lead generation, campaign optimization, and conversion funnel management.
• Solid understanding of CPL, CPA, CTR, conversion rate, ROAS, and ROI.
• Experience with Google Analytics, Google Ads, Meta Ads Manager and related tools.
• Experience using CRM systems and lead management platforms.

Responsibilities

• Develop and execute integrated digital marketing strategies.
• Plan and manage paid campaigns across Meta, Google, TikTok, YouTube.
• Create digital campaigns for product launches and promotions.
• Manage digital lead generation and optimize the lead funnel.
• Monitor campaign performance, media spend, targeting, and creatives.
• Track leads, CPL, CPA, CTR, ROAS and ROI metrics.
• Collaborate with CRM and Sales to improve lead quality and conversions.
• Maintain websites, landing pages, and digital forms.
• Conduct market research and competitor analysis.
• Prepare performance reports and recommendations.

Skills

Digital marketing

Lead generation

Campaign optimization

Conversion funnel

Data analysis

CRM familiarity

Communication

Paid media

Education

Bachelor's degree in Marketing/related field

Tools

Google Analytics

Google Ads

Meta Ads Manager

Job description

Lead digital marketing campaigns and performance marketing initiatives to generate qualified leads, improve customer conversion, and drive retail sales growth.

Key Responsibilities

• Develop and execute integrated digital marketing strategies aligned with sales and business objectives.
• Plan and manage paid digital campaigns across Meta, Google, TikTok, YouTube, and other relevant platforms.
• Develop digital campaigns for product launches, promotions, test drives, retail campaigns, and dealer activities.
• Manage digital lead generation and optimize the Lead → Test Drive → Reservation → Retail conversion funnel.
• Monitor and optimize campaign performance, media spending, targeting, creatives, and conversion efficiency.
• Track key performance indicators including leads, qualified leads, CPL, conversion rate, website traffic, and campaign ROI.
• Work closely with CRM and Sales teams to improve lead quality, lead follow-up, and conversion performance.
• Manage websites, landing pages, digital forms, and other customer acquisition touchpoints.
• Conduct digital market research, competitor monitoring, and customer behavior analysis.
• Prepare regular performance reports and provide data-driven recommendations for campaign optimization.
• Support dealers with digital marketing tools, campaign templates, and lead-generation initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• At least 3-5 years of experience in digital marketing, performance marketing, or a similar role; automotive or retail industry experience is an advantage.
• Strong experience in managing paid digital campaigns across Meta, Google, TikTok, YouTube, and other digital platforms.
• Hands-on experience in lead generation, campaign optimization, and conversion funnel management.
• Strong understanding of digital marketing metrics such as CPL, CPA, CTR, conversion rate, ROAS, and ROI.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, and other digital marketing and analytics tools.
• Strong data analysis and reporting skills, with the ability to translate campaign results into actionable recommendations.
• Experience working with CRM systems and lead management platforms is preferred.
• Strong understanding of customer acquisition and the Lead → Test Drive → Reservation → Retail journey.
• Excellent communication, coordination, and project management skills.
• Highly organized, proactive, and results-oriented, with strong attention to detail.