Marketing Manager

HRTX; Cebu City; On-site; PHP 669,600 - 892,800; Full time

Job summary

HRTX seeks a Marketing Manager in Cebu City to lead and execute comprehensive marketing strategies. This role includes managing digital and traditional campaigns, collaborating across teams to drive business growth, and analyzing performance metrics. The ideal candidate has a Bachelor's degree in Marketing or Business, at least 5 years of relevant experience, and proficiency in digital marketing tools like Canva and Photoshop. Knowledge in the automotive industry is a plus.

Qualifications

• At least 5 years of relevant marketing experience, especially in digital marketing.
• Experience in the automotive or motorcycle industry is an advantage.
• Background in Retail, FMCG, or multibrand environments is preferred.

Responsibilities

• Execute marketing campaign strategies aligned with company objectives.
• Lead end-to-end campaign strategy and execution.
• Oversee digital campaigns including Facebook Ads and TikTok.
• Manage offline initiatives such as events and activations.
• Work with internal teams to support business growth.

Skills

Analytical skills

Communication skills

Project management skills

Proficiency in digital marketing tools

Basic knowledge of design principles

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Canva

Photoshop

Job description

We are seeking a Marketing Manager to lead and execute marketing strategies that align with the company’s objectives. This role will manage end-to-end campaigns across digital (e.g., Facebook Ads, TikTok campaigns) and traditional channels (events, activations, outdoor ads). Moreover, the role involves using analytics to optimize performance, collaborating with creative teams and cross-functional departments to drive growth and support regional initiatives. This role will manage teams, budgets, vendors, and partnerships.

Duties and Responsibilities

Strategy & Campaign Management

• Execute marketing campaign strategies aligned with the company’s objectives
• Lead end-to-end campaign strategy, execution, and post-campaign evaluation.
• Maintains brand consistency across ATL, BTL, and digital channels

Digital Marketing

• Oversee digital campaigns, including Facebook Ads, TikTok, and content execution.
• Uses analytics and reporting tools to monitor performance and optimize campaigns
• Collaborate with creatives using tools such as Canva and Photoshop.

Traditional Marketing

• Manages offline initiatives such as events, activations, and outdoor advertising
• Coordinates with suppliers and agencies for campaign execution

Cross-functional Collaboration

• Works with Sales, Operations, and internal teams to support business growth
• Provides marketing support for branch and regional activities

People, Budget & Performance Management

• Leads and manages the marketing team to ensure the timely delivery of initiatives.
• Handles budgets, vendor coordination, and negotiations
• Prepares reports using data and performance metrics to guide decisions

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• At least 5 years of relevant marketing experience, with exposure to digital marketing and brand management
• Strong analytical, communication, and project management skills
• Proficiency in digital marketing tools and analytics; basic knowledge of design principles
• Experience in the automotive or motorcycle industry is an advantage.
• Background in Retail, FMCG, or multibrand environments is preferred