Marketing Manager

IVFASIAGROUP; Makati; On-site; PHP 600,000 - 1,200,000; Full time

Benefits offered by this job

HMO coverage upon hiring

Competitive base salary

13th-month pay

Collaborative work environment

Job summary

IVFASIAGROUP is seeking a hands-on Marketing Manager to lead digital advertising and lead generation across Meta and other platforms. You will drive campaigns, optimize budgets, and work with management to translate business goals into effective marketing strategies.

You’ll manage paid campaigns, develop engaging content, coordinate with Sales, and guide the marketing team to deliver high-quality leads and measurable results.

Qualifications

• Proven hands-on experience in digital advertising and lead generation with Meta Ads Manager.
• Experience managing campaigns on Google Ads, TikTok Ads, LinkedIn Ads.
• Demonstrated ability to optimize advertising budgets and improve lead quality.

Responsibilities

• Manage digital advertising campaigns across Meta and other platforms.
• Drive quality lead generation by testing creatives, copy, audiences, and budgets.
• Coordinate with Sales to capture and endorse leads for follow-up.

Skills

Digital advertising

Lead generation

Meta Ads Manager

Team leadership

Campaign optimization

Education

Bachelor’s degree in Marketing

Tools

Google Ads

TikTok Ads

LinkedIn Ads

Job description

Turn creative ideas into campaigns that connect—and leads that drive growth.

We are looking for a hands-on Marketing Manager with strong expertise in digital advertising and lead generation, particularly Meta ads, a creative mindset, and the leadership skills to guide our marketing team.

You’ll manage paid campaigns across Meta and other relevant advertising platforms, strengthen our online presence, and develop marketing initiatives that engage audiences and generate quality leads. As the marketing team’s main point of contact, you’ll work directly with management to turn business goals into effective marketing strategies.

What You’ll Do

• Manage digital advertising campaigns: Plan, set up, upload, launch, and optimize paid campaigns across Facebook, Instagram, and other relevant platforms, such as Google, YouTube, TikTok, and LinkedIn, based on company objectives and target audiences.

• Drive quality lead generation: Test and refine creatives, copy, audiences, keywords, budgets, and lead forms to improve lead quality, cost per lead, and overall campaign performance.

• Coordinate with Sales: Ensure leads are properly captured and endorsed for follow-up, and use feedback to improve targeting and campaign results.

• Lead and guide the marketing team: Set priorities, assign tasks, provide feedback, and ensure quality work is delivered on time.

• Develop fresh ideas: Turn relevant trends, audience insights, and competitor research into engaging content, promotions, and campaign concepts.

• Oversee content and publishing: Manage content calendars, review marketing materials, and oversee timely uploading and publishing across company channels.

• Maintain brand consistency: Ensure content and campaigns reflect the company’s identity, messaging, and standards.

• Work directly with management: Present marketing plans, recommend advertising channels and budget allocations, coordinate approvals, and communicate updates.

• Track and report results: Monitor advertising spend, lead quality, engagement, and campaign performance across platforms to guide marketing decisions.

What We’re Looking For

• Proven hands-on experience in digital advertising and lead generation, with strong proficiency in Meta Ads Manager.

• Experience managing campaigns on other advertising platforms, such as Google Ads, TikTok Ads, or LinkedIn Ads.

• Demonstrated ability to optimize advertising budgets, improve lead quality, and achieve measurable campaign results.

• Experience leading a marketing team and managing multiple campaigns, projects, and deadlines.

• Strong understanding of social media marketing, content strategy, branding, and audience engagement.

• Ability to interpret campaign data and translate insights into practical recommendations.

• Strong communication, organizational, and leadership skills.

• A proactive and collaborative approach, with the confidence to take ownership and contribute ideas.

• A bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field is preferred.

• Experience in healthcare, wellness, or other service-based industries is an advantage.

• Available to start as soon as possible

What’s in It for You?

• HMO coverage upon hiring.

• Competitive base salary plus

• 13th-month pay.

• A supportive and collaborative work environment where you can contribute ideas, lead a team, and work closely with management.

Benefits:

• Company events

• Promotion to permanent employee