Marketing Leader — Philippines Brand & Growth Strategy

MatchaTalent; Taguig; Presencial; PHP 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

MatchaTalent is seeking an experienced Marketing Manager to oversee the Philippines market from Taguig. The role requires on-site work, strategic leadership, and cross‑functional collaboration to drive brand growth and user acquisition in a highly regulated financial tech sector.

The successful candidate will report to executives, manage multi-channel campaigns, and ensure compliance with local advertising standards while aligning regional objectives with local market execution.

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, or related discipline.
• Filipino national.
• Minimum 6–10 years of progressive marketing experience, including leadership responsibilities.
• Proven experience leading integrated marketing campaigns and brand growth initiatives.
• Experience managing marketing teams, agencies, and cross-functional stakeholders.
• Background in Technology, E-commerce, or other high-growth consumer businesses is highly preferred.
• Professional English proficiency is mandatory.

Responsabilidades

• Develop and execute integrated marketing strategies aligned with business growth objectives and market expansion plans.
• Lead end-to-end marketing campaigns across digital marketing, social media, influencer marketing, PR, partnerships, brand activation, and performance marketing.
• Identify consumer trends, market opportunities, and competitive insights to strengthen market positioning.
• Manage, mentor, and develop the local marketing team while driving campaign performance and professional growth.
• Oversee relationships with advertising agencies, media partners, PR firms, influencers, and external creative vendors.
• Monitor campaign performance, marketing budgets, KPIs, and ROI to optimize marketing effectiveness.
• Collaborate with regional stakeholders, product teams, operations, and public affairs to ensure consistent brand execution.
• Ensure all marketing communications comply with Philippine financial advertising regulations and corporate governance standards.

Conocimientos

Digital marketing

Brand management

Social media

Influencer marketing

Performance marketing

Consumer acquisition

Leadership

Stakeholder management

Project management

Communication skills

English proficiency

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

MatchaTalent is seeking an experienced Marketing Manager to oversee the Philippines market from Taguig. The role requires on-site work, strategic leadership, and cross‑functional collaboration to drive brand growth and user acquisition in a highly regulated financial tech sector.

The successful candidate will report to executives, manage multi-channel campaigns, and ensure compliance with local advertising standards while aligning regional objectives with local market execution.