Marketing Insights Lead: Data-Driven Strategy & Impact

MR DIY Philippines; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job description

About The Job Marketing Insights & Analytics Supervisor

The Insights & Analytics Supervisor supports the Insights & Analytics Manager in providing faster, more actionable consumer, shopper and commercial insights across Brand and Trade Marketing. The role translates research, campaign performance and internal commercial data into practical insights that guide Marketing decisions, including brand strategy, campaign development, store prioritization, Local Store Marketing and A&P deployment.

Key Responsibilities

Consumer & Brand Research Support

• Support Brand Health Tracking and other consumer research.
• Coordinate with research agencies on questionnaires, fieldwork, data quality and reporting.
• Analyze awareness, consideration, relevance, brand equity and consumer behavior; translate findings into clear implications.

Shopper & Local Market Analytics

• Support CARTAS and other shopper / trade-area studies. Analyze local shopper behavior, market conditions and store opportunities.
• Help identify priority stores and markets by combining shopper research with sales and store performance data.

Campaign & Marketing Performance Analysis

• Support measurement of campaigns, promotions, partnerships and Local Store Marketing initiatives.
• Analyze sales, traffic, transactions, basket, engagement and brand data, including pre/post and test/control analyses where appropriate.
• Identify performance patterns and key drivers behind results.

Decision Support

• Prepare concise, management-ready analysis highlighting key findings, business implications and recommended actions.
• Respond to ad hoc business questions and ensure insights are available early enough to influence planning and decisions.

Reporting & Data Management

• Maintain recurring Marketing performance dashboards and trackers.
• Ensure data accuracy, consistency and completeness; maintain research databases, historical benchmarks and learning repositories.
• Support standardization of performance measurement across Marketing programs.

F. Agency & Cross-Functional Coordination

• Coordinate with research agencies, media partners and external data providers.
• Work with Finance, RTM, Operations, Campaigns, Branding, Digital and Trade Marketing on business questions and measurement needs.

G. Capability Building

• Support the Insights & Analytics Manager in improving analytical capability across Marketing.
• Develop simple tools, templates and guidance to improve

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Economics, Psychology or related field.
• At least 3–5 years of experience in Consumer Insights, Market Research, Marketing Analytics, Commercial Analytics or related roles.
• Experience in retail, FMCG or consumer-facing businesses preferred.
• Analytical and curious
• Commercially grounded
• Detail-conscious and accurate
• Objective and evidence-based
• Clear and concise communicator
• Proactive problem solver
• Comfortable working across multiple teams and business questions
• Quantitative and analytical analysis
• Qualitative and quantitative research methodologies
• Consumer, shopper, sales and campaign performance analysis
• Excel / spreadsheets and data interpretation
• Analytics / data visualization tools
• Marketing performance dashboards and reporting
• Research agency and data provider coordination
• Bachelor's degree in Marketing, Business, Statistics, Economics, Psychology or related field.