Data and Digital Analytics Lead

Trends Group; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Trends Group in Makati, Philippines is seeking a senior marketing analytics professional to lead consumer research and deliver data-driven insights across digital and traditional channels.

You will transform raw data from website, social media, email campaigns and other sources into actionable recommendations, ensure data quality, and influence broader marketing strategy. A 7+ year track record in marketing analytics is expected, with strong cross-functional collaboration.

Qualifications

• 7+ years in marketing analytics, data analysis, consumer research, or related field.
• Experience across digital and traditional marketing environments.

Responsibilities

• Lead the design and execution of consumer research, social listening, competitive analysis, and studies to identify trends and insights informing marketing strategy.
• Transform raw data from diverse marketing sources into actionable insights and data-driven recommendations.
• Ensure the integrity and accuracy of data sources across marketing channels and platforms.

Skills

Consumer research

Social listening

Competitive analysis

Industry studies

Data interpretation

Insights generation

Data quality assurance

Education

Bachelor’s degree in Marketing, Data Analytics, Business, Statistics, or related field

Tools

Analytics tools

Job description

DUTIES AND RESPONSIBILITIES:

• Consumer & Market Research: Lead the design and execution of consumer research, social listening, competitive analysis, and industry-driven studies to identify trends, opportunities, and insights that inform broader marketing strategy.
• Data Interpretation & Insights: Transform raw data from diverse marketing sources (e.g., website, social media, email, traditional advertising, direct mail, campaigns) into actionable insights, providing data-driven recommendations to enhance overall marketing strategies and improve business outcomes.
• Data Quality Assurance: Ensure the integrity, consistency, and accuracy of data sources used across all marketing channels and platforms, including those from research initiatives.

QUALIFICATIONS:

Education (Preferred):

• Bachelor’s degree in Marketing, Data Analytics, Business, Statistics, or a related field.

Experience:

• At least 7 years of experience in marketing analytics, data analysis, consumer research, or a related field, with a strong focus on both digital and traditional marketing environments.