Marketing Analytics Analyst

Petron Corporation; Mandaluyong; Presencial; PHP 700.000 - 1.000.000; Jornada completa

Descripción de la vacante

Petron Corporation is seeking a data analytics and marketing BI professional to gather internal and external data, analyze insights, and support data-driven strategies. The role focuses on marketing performance reviews, loyalty program analytics, and baseline measurements to guide campaigns and brand decisions.

The candidate will collect data, build reference datasets, and present findings to management, enabling strategic sales and marketing initiatives across the organization.

Formación

• Bachelor degree in business/marketing/analytics or related field.
• Masteral degree in a relevant field preferred.

Responsabilidades

• Collect, organize, store, maintain and retrieve information from data sources to create a reference database.
• Analyze data trends, market dynamics, and consumer behavior to inform strategy.
• Analyze dashboard reports and present insights to Trade and Management.
• Identify additional data for analytics and visualization.
• Develop and maintain applications for data analytics and reporting.
• Monitor marketing activities and evaluate effectiveness against targets.

Conocimientos

Analytical thinking

Analytical tools

Creative thinking

Oral communication

Written communication

Presentation skills

Interpersonal skills

Educación

Bachelor's degree in business/marketing/analytics

Masteral degree preferred

Descripción del empleo

PRIMARY FUNCTION:

1. Business/Data analytics – gather internal/external data, analyze and establish relevant insights to facilitate data-driven strategies and decisions.

2. Marketing performance review/Business Intelligence – assess the effectiveness of marketing efforts and programs (i.e., Loyalty program, campaigns, promos) and benchmark results with relevant KPIs and metrics based on sales/marketing program objectives/goals.

3. Market research – conduct research/survey/study to establish quantitative/qualitative insights of a business requirement to form actionable insights as basis for sales and marketing program strategies.

4. Resource management - monitor budget utilization of Marketing Division

5. Business planning – lead the annual planning cycle and consolidate submissions of Sales and Marketing Divisions and integrate these into a unified a report for BPDD.
   

DUTIES AND RESPONSIBILITIES:

1. Collect, organize, store, maintain and retrieve information from various internal/external data sources to create a collective reference database for Management and Divisions.

2. Analyze data trends, including market dynamics, business environment, and consumer behavior to gain inputs for strategy formulation.

3. Analyze dashboard reports, determine business insights and present findings/insights to Trade and Management.

4. Identify additional data that can be used for data analytics and visualization

5. Identify, develop and maintain applications/programs such as, but not limited to data analytics tools, used for data storage, retrieval, access by Trades/Divisions and report generation.

6. Marketing performance review/Business Intelligence

1. Monitor marketing activities (i.e., promos, campaigns, social media posts), evaluate their effectiveness versus business targets/objectives/goals and provide a post-factor report for business insights.
   

2. Establish a historical/baseline performance of marketing activities and determine insights on “what worked/did not work” for Brand and Promo to benchmark strategies and execution of prospective efforts.

3. Monitor and evaluate the performance of the Loyalty program to optimize opportunities and identify improvement areas such as on, but not limited to volume, transactions, penetration rate, PVC affiliation, active users, new registration, and fallout.

4. Propose KPIs and business performance metrics to determine success factors of marketing programs and campaigns.
   

FORMAL EDUCATION:

Bachelor degree holder in business/marketing management, business analytics, economics, engineering, information systems, statistics; preferably with a masteral degree/units in any of these fields.

SKILLS/COMPETENCY REQUIREMENTS:

Strong analytical ability, knowledge of analytical tools, creative thinking, good oral, written communication and presentation skills, good interpersonal skills.