Marketing Insights Lead — Analytics & Performance

MR DIY Philippines; Quezon City; On-site; PHP 350,000 - 650,000; Full time

Job summary

MR DIY Philippines is seeking a Consumer Insights and Analytics professional to support brand health, shopper analytics, and campaign performance. You will coordinate with research agencies, analyze consumer behavior, and translate findings into actionable recommendations to influence planning and decisions.

The role requires 3–5 years in insights/analytics, experience in retail or FMCG, and strong Excel and data visualization skills.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Economics, Psychology or related field.
• At least 3–5 years of experience in Consumer Insights, Market Research, Marketing Analytics, Commercial Analytics or related roles.
• Experience in retail, FMCG or consumer-facing businesses preferred.
• Analytical and curious
• Commercially grounded
• Detail-conscious and accurate
• Objective and evidence-based
• Clear and concise communicator
• Proactive problem solver
• Comfortable working across multiple teams and business questions
• Quantitative and analytical analysis
• Qualitative and quantitative research methodologies
• Consumer, shopper, sales and campaign performance analysis
• Excel / spreadsheets and data interpretation
• Analytics / data visualization tools
• Marketing performance dashboards and reporting
• Research agency and data provider coordinationBachelor's degree in Marketing, Business, Statistics, Economics, Psychology or related field.

Responsibilities

• Support Brand Health Tracking and other consumer research.
• Coordinate with research agencies on questionnaires, fieldwork, data quality and reporting.
• Analyze awareness, consideration, relevance, brand equity and consumer behavior; translate findings into clear implications.
• Support CARTAS and other shopper / trade-area studies. Analyze local shopper behavior, market conditions and store opportunities.
• Help identify priority stores and markets by combining shopper research with sales and store performance data.
• Support measurement of campaigns, promotions, partnerships and Local Store Marketing initiatives.
• Analyze sales, traffic, transactions, basket, engagement and brand data, including pre/post and test/control analyses where appropriate.
• Identify performance patterns and key drivers behind results.
• Prepare concise, management-ready analysis highlighting key findings, business implications and recommended actions.
• Respond to ad hoc business questions and ensure insights are available early enough to influence planning and decisions.
• Maintain recurring Marketing performance dashboards and trackers.
• Ensure data accuracy, consistency and completeness; maintain research databases, historical benchmarks and learning repositories.
• Support standardization of performance measurement across Marketing programs.
• Coordinate with research agencies, media partners and external data providers.
• Work with Finance, RTM, Operations, Campaigns, Branding, Digital and Trade Marketing on business questions and measurement needs.
• Support the Insights & Analytics Manager in improving analytical capability across Marketing.
• Develop simple tools, templates and guidance to improve

Skills

Analytical

Curious

Commercially grounded

Detail-conscious

Clear communicator

Proactive problem solver

Cross-functional collaboration

Quantitative analysis

Qualitative research

Consumer, shopper, sales analysis

Excel

Data visualization tools

Marketing dashboards and reporting

Research agency coordination

Education

Bachelor's degree in Marketing, Business, Statistics, Economics, Psychology or related field

Tools

Excel

Analytics / data visualization tools

Job description

MR DIY Philippines is seeking a Consumer Insights and Analytics professional to support brand health, shopper analytics, and campaign performance. You will coordinate with research agencies, analyze consumer behavior, and translate findings into actionable recommendations to influence planning and decisions.

The role requires 3–5 years in insights/analytics, experience in retail or FMCG, and strong Excel and data visualization skills.