Marketing Insights & Analytics Lead — Strategy & Impact

Bricolage Group of Companies; Quezon City; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

Bricolage Group of Companies is seeking an Insights & Analytics Supervisor to support the Insights & Analytics Manager in delivering faster, actionable consumer, shopper and commercial insights across Brand and Trade Marketing.

The role translates research, campaign performance and internal data into practical insights that guide Marketing decisions, including brand strategy, campaign development and store prioritization.

Qualifications

• Bachelor-level degree in marketing, business, statistics, economics, psychology or related field.
• 3–5 years in Consumer Insights, Market Research, Marketing Analytics or related areas.
• Experience in retail, FMCG or consumer-facing businesses preferred.
• Analytical, curious and commercially grounded with attention to detail.
• Clear, concise communication and proactive problem solving.
• Ability to work across multiple teams and handle business questions.
• Proficiency with quantitative and qualitative research methods.
• Experience with Excel, data interpretation and analytics tools.

Responsibilities

• Support Insights & Analytics Manager to deliver faster, actionable consumer, shopper and commercial insights.
• Translate research and campaign data into practical implications for brand and trade decisions.
• Coordinate with research agencies on questionnaires, fieldwork and reporting.
• Assist in local market analytics and identify priority stores using sales data.
• Support measurement of campaigns and Local Store Marketing initiatives.
• Prepare concise analyses with business implications and recommendations.
• Maintain marketing performance dashboards and data repositories.
• Collaborate with cross-functional teams including Finance, Campaigns and Trade Marketing.

Skills

Analytical thinking

Curiosity

Clear communication

Problem solving

Cross-functional collaboration

Attention to detail

Data interpretation

Quantitative analysis

Education

Bachelor's degree in Marketing/Business/Statistics/Economics/Psychology or related field

Tools

Excel / spreadsheets

Data visualization tools

Marketing dashboards & reporting

Job description

Bricolage Group of Companies is seeking an Insights & Analytics Supervisor to support the Insights & Analytics Manager in delivering faster, actionable consumer, shopper and commercial insights across Brand and Trade Marketing.

The role translates research, campaign performance and internal data into practical insights that guide Marketing decisions, including brand strategy, campaign development and store prioritization.