Analytics & Insights Lead — Media & Research

PUBLICIS MANILA, INC.; Makati; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Publicis Manila, Inc. seeks a Research and Analytics Manager to support integrated data, research, reporting and analytics for clients. The role focuses on standardizing and scaling analytics, collaborating with media teams, and delivering insights that drive growth across campaigns and brands.

Candidates bring 5+ years in a similar role, strong data skills (R, Python), and the ability to translate complex data into compelling narratives for senior stakeholders.

Qualifications

• Preferably with at least 5 years of experience in a similar role.
• Strong analytical and critical-thinking skills with a data-driven approach to problem solving.
• Strong knowledge and experience in statistical, machine-learning techniques and quantitative analysis.
• Experience with Market Mix Modelling, attribution and predictive modelling.
• Well-versed with qualitative and quantitative research methods.
• Ability to translate large datasets into clear narratives for executives.
• Knowledge of media advertising and marketing analytics models is highly preferred.
• Advanced Excel skills and BI/data visualization experience are a plus.
• Strong presentation and stakeholder management abilities.

Responsibilities

• Solve complex business challenges through advanced analytics such as MMM, attribution studies and predictive modelling.
• Integrate and triangulate multiple data sources to generate actionable insights.
• Collaborate with media teams to apply analytical methods to campaigns and strategies.
• Manage research and analytics projects from requirements gathering to delivery.
• Liaise with research partners and drive innovation in research, marketing science and AI.
• Drive automation and scalable analytics processes across the agency.
• Mentor junior analysts and contribute to thought leadership and capabilities materials.

Skills

Analytical thinking

Critical thinking

Data-driven problem solving

Presentation skills

Stakeholder management

Project management

Tools

R

Python

Excel

BI / data viz platforms

Job description

Publicis Manila, Inc. seeks a Research and Analytics Manager to support integrated data, research, reporting and analytics for clients. The role focuses on standardizing and scaling analytics, collaborating with media teams, and delivering insights that drive growth across campaigns and brands.

Candidates bring 5+ years in a similar role, strong data skills (R, Python), and the ability to translate complex data into compelling narratives for senior stakeholders.