Marketing Insights & Analytics supervisor

Bricolage Group of Companies; Quezon City; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

Bricolage Group of Companies is seeking an Insights & Analytics Supervisor to support the Insights & Analytics Manager in delivering faster, actionable consumer, shopper and commercial insights across Brand and Trade Marketing.

The role translates research, campaign performance and internal data into practical insights that guide Marketing decisions, including brand strategy, campaign development and store prioritization.

Qualifications

• Bachelor-level degree in marketing, business, statistics, economics, psychology or related field.
• 3–5 years in Consumer Insights, Market Research, Marketing Analytics or related areas.
• Experience in retail, FMCG or consumer-facing businesses preferred.
• Analytical, curious and commercially grounded with attention to detail.
• Clear, concise communication and proactive problem solving.
• Ability to work across multiple teams and handle business questions.
• Proficiency with quantitative and qualitative research methods.
• Experience with Excel, data interpretation and analytics tools.

Responsibilities

• Support Insights & Analytics Manager to deliver faster, actionable consumer, shopper and commercial insights.
• Translate research and campaign data into practical implications for brand and trade decisions.
• Coordinate with research agencies on questionnaires, fieldwork and reporting.
• Assist in local market analytics and identify priority stores using sales data.
• Support measurement of campaigns and Local Store Marketing initiatives.
• Prepare concise analyses with business implications and recommendations.
• Maintain marketing performance dashboards and data repositories.
• Collaborate with cross-functional teams including Finance, Campaigns and Trade Marketing.

Skills

Analytical thinking

Curiosity

Clear communication

Problem solving

Cross-functional collaboration

Attention to detail

Data interpretation

Quantitative analysis

Education

Bachelor's degree in Marketing/Business/Statistics/Economics/Psychology or related field

Tools

Excel / spreadsheets

Data visualization tools

Marketing dashboards & reporting

Job description

The Insights & Analytics Supervisor supports the Insights & Analytics Manager in providing faster, more actionableconsumer, shopper and commercial insights across Brand and Trade Marketing. The role translates research, campaignperformance and internal commercial data into practical insights that guide Marketing decisions, including brand strategy,campaign development, store prioritization, Local Store Marketing and A&P deployment.

KEY RESPONSIBILITIES

Consumer & Brand Research Support

• Support Brand Health Tracking and other consumer research.

• Coordinate with research agencies on questionnaires, fieldwork, data quality and reporting.

• Analyze awareness, consideration, relevance, brand equity and consumer behavior; translate findings into clearimplications.

Shopper & Local Market Analytics

• Support CARTAS and other shopper / trade-area studies.Analyze local shopper behavior, market conditions and store opportunities.

• Help identify priority stores and markets by combining shopper research with sales and store performance data.

Campaign & Marketing Performance Analysis

• Support measurement of campaigns, promotions, partnerships and Local Store Marketing initiatives.

• Analyze sales, traffic, transactions, basket, engagement and brand data, including pre/post and test/control analyseswhere appropriate.

• Identify performance patterns and key drivers behind results.

Decision Support

• Prepare concise, management-ready analysis highlighting key findings, business implications and recommendedactions.

• Respond to ad hoc business questions and ensure insights are available early enough to influence planning anddecisions.

Reporting & Data Management

• Maintain recurring Marketing performance dashboards and trackers.

• Ensure data accuracy, consistency and completeness; maintain research databases, historical benchmarks andlearning repositories.

• Support standardization of performance measurement across Marketing programs.

F. Agency & Cross-Functional Coordination

• Coordinate with research agencies, media partners and external data providers.

• Work with Finance, RTM, Operations, Campaigns, Branding, Digital and Trade Marketing on business questions andmeasurement needs.

G. Capability Building

• Support the Insights & Analytics Manager in improving analytical capability across Marketing.

• Develop simple tools, templates and guidance to improve

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Economics, Psychology or related field.

• At least 3–5 years of experience in Consumer Insights, Market Research, Marketing Analytics, Commercial Analytics orrelated roles.

• Experience in retail, FMCG or consumer-facing businesses preferred.

• Analytical and curious

• Commercially grounded

• Detail-conscious and accurate

• Objective and evidence-based

• Clear and concise communicator

• Proactive problem solver

• Comfortable working across multiple teams and businessquestions

• Quantitative and analytical analysis

• Qualitative and quantitative research methodologies

• Consumer, shopper, sales and campaign performanceanalysis

• Excel / spreadsheets and data interpretation

• Analytics / data visualization tools

• Marketing performance dashboards and reporting

• Research agency and data provider coordinationBachelor's degree in Marketing, Business, Statistics, Economics, Psychology or related field.