Marketing Funnel Strategist

Ohmyhome Property Inc.; Philippines; On-site; PHP 350,000 - 700,000; Full time

Job summary

Ohmyhome Property Inc. is seeking a data-driven Marketing Analytics specialist in the Philippines to optimize the customer journey and increase Marketing Qualified Lead (MQL) volume. You will examine offline-to-online touchpoints and measure funnel performance.

Collaborating with project, tech, and marketing teams, you’ll improve landing pages, user flow, and campaign messaging. You will produce regular reports with Excel/Sheets and analytics tools, and present concise recommendations to

Qualifications

• Polytechnic diploma or equivalent experience (marketing, communications, business, or related fields preferred).
• Strong analytical mindset and attention to detail.
• Comfortable working with data and basic reporting tools.
• Strong communication and coordination skills — must be comfortable presenting findings and recommendations.
• Able to work independently and take initiative to explore improvements in the lead generation funnel.
• Interest or experience in real estate, proptech, or high-touch service industries is a plus.

Responsibilities

• Track and optimize the full customer journey — from offline ad exposure to website landing pages and lead form submissions.
• Analyze funnel performance and drop-off points and provide clear, actionable insights to management.
• Collaborate with the project and tech teams to improve landing pages, customer touchpoints, and user flow.
• Coordinate and align with the marketing team on campaign messaging and lead qualification metrics.
• Prepare weekly or bi-weekly reports using tools such as Excel, Google Sheets, or basic analytics platforms (e.g., Google Analytics, Meta Ads Manager, Atlassian/Mixpanel).
• Make strategic suggestions to improve conversion rates and overall MQL volume.
• Conduct periodic ground checks or mystery shopping to understand and optimize offline campaign impact.

Skills

Data analysis

Analytical thinking

Reporting

Communication

Coordination

Independent working

Education

Polytechnic diploma

Tools

Excel

Google Sheets

Google Analytics

Mixpanel

Meta Ads Manager

Job description

Key Responsibilities

1. Track and optimize the full customer journey — from offline ad exposure (e.g., lift panels, radio, events) to website landing pages and lead form submissions.
2. Analyze funnel performance and drop-off points and provide clear, actionable insights to management.
3. Collaborate with the project and tech teams to improve landing pages, customer touchpoints, and user flow.
4. Coordinate and align with the marketing team on campaign messaging and lead qualification metrics.
5. Prepare weekly or bi-weekly reports using tools such as Excel, Google Sheets, or basic analytics platforms (e.g., Google Analytics, Meta Ads Manager, Atlassian/Mixpanel).
6. Make strategic suggestions to improve conversion rates and overall MQL (Marketing Qualified Lead) volume.
7. Conduct periodic ground checks or mystery shopping to understand and optimize offline campaign impact.

Requirements

1. Polytechnic diploma or equivalent experience (marketing, communications, business, or related fields preferred).
2. Strong analytical mindset and attention to detail.
3. Comfortable working with data and basic reporting tools.
4. Strong communication and coordination skills — must be comfortable presenting findings and recommendations.
5. Able to work independently and take initiative to explore improvements in the lead generation funnel.
6. Interest or experience in real estate, proptech, or high-touch service industries is a plus.