Digital Marketing & Growth Specialist

MVP Asia Pacific Inc.; Mabalacat; On-site; PHP 391,000 - 781,000; Full time

Job summary

MVP Asia Pacific Inc. is seeking a Digital Marketing and Growth Specialist to develop and execute campaigns that generate qualified leads and sales opportunities.

You will grow the company’s presence across social media and online communities and track performance to drive business results. You will craft content for Facebook, Instagram, Google, email and other channels, target new audiences, and collaborate with sales to qualify and nurture leads.

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven experience in social media and email campaigns.
• Familiarity with HubSpot is a plus.
• Creative and data-driven mindset with strong communication.

Responsibilities

• Develop and execute campaigns that generate qualified leads and sales opportunities.
• Grow presence across social media, online communities and relevant networks.
• Create engaging content across Facebook, Instagram, Google, email and other channels.
• Identify and target new audiences and customer segments.
• Build genuine relationships within relevant online communities.
• Work with sales to ensure leads are qualified and followed up.
• Track campaign performance and use data to improve results.
• Test different campaigns, messaging, offers and channels.
• Develop promotions around computer and technology products.
• Re-engage existing customers via email and database marketing.

Skills

Social media marketing

Email campaigns

Data-driven

Creative thinking

Strong communicator

Education

Bachelor's degree in Marketing

Tools

HubSpot

Job description

About the role

Digital Marketing and Growth Specialist role focused on developing and executing campaigns that generate qualified leads and sales opportunities, growing presence across social media and online communities, and tracking performance to drive business results.

Key responsibilities

• Develop and execute campaigns that generate qualified leads and sales opportunities
• Grow presence across social media, online communities and relevant networks
• Create engaging content across Facebook, Instagram, Google, email and other channels
• Identify and target new audiences and customer segments
• Build genuine relationships within relevant online communities
• Work closely with the sales team to ensure leads are qualified and followed up
• Track campaign performance and use data to improve results
• Test different campaigns, messaging, offers and channels
• Develop promotions and marketing campaigns around computer and technology products
• Re-engage existing customers through email and database marketing

About you

• Bachelor's degree in Marketing, or a related field
• Strong experience in social media and email campaigns
• Experience in using HubSpot is a plus
• Creative: Ability to develop fresh campaigns, content and ideas
• Data-driven: Ability to track performance metrics and use them to improve
• Commercially-minded: understanding of how marketing contributes directly to business growth
• Community-minded: Ability to build genuine engagement and trust
• Results-driven: Focused on leads, customers and revenue
• Tech-savvy: Demonstrated interest in computers and technology and willing to learn
• Strong communicator: Confident both written and verbally