Marketing Specialist

Offsure Global Outsourcing INC.; Angeles; On-site; PHP 600,000 - 900,000; Full time

Job summary

Offsure Global Outsourcing INC. is seeking a Marketing Specialist to plan, execute, and optimize campaigns across digital and traditional channels.

You will develop content for social media, websites, and emails, while ensuring consistent brand messaging and engaging target audiences. The role requires a Bachelor's in Marketing or related field and 3–5 years in marketing, with strong communication, project management, and analytical skills.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3-5 years of proven marketing experience, preferably in digital marketing.
• Knowledge of digital channels (social media, email, SEO, paid ads).
• Experience with marketing tools (GA, Meta, HubSpot, Mailchimp) is a plus.
• Strong written and verbal communication; excellent organizational skills.

Responsibilities

• Plan and execute digital and offline marketing campaigns.
• Create content for social media, websites, email campaigns, and promos.
• Manage social media presence and engage target audiences.
• Conduct market research on customer needs and trends.
• Analyze campaign performance and recommend improvements.
• Coordinate with teams and vendors to deliver initiatives.
• Support lead generation and customer acquisition activities.
• Organize events, webinars, and promotional activities.
• Maintain brand consistency across materials and channels.
• Prepare regular marketing reports with KPIs.

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Meta Business Suite

HubSpot

Mailchimp

Job description

Job Summary:

The Marketing Specialist is responsible for planning, executing, and optimizing marketing initiatives to increase brand awareness, generate leads, and support business growth. This role collaborates with cross-functional teams to develop marketing campaigns, create engaging content, analyze campaign performance, and ensure consistent brand messaging across digital and traditional marketing channels.

Key Responsibilities:

• Plan and execute marketing campaigns across digital and offline channels.
• Create and coordinate marketing content for social media, websites, email campaigns, and promotional materials.
• Manage the company's social media presence and engage with target audiences.
• Conduct market research to identify customer needs, industry trends, and competitor activities.
• Monitor and analyze campaign performance using marketing analytics tools and provide recommendations for improvement.
• Coordinate with internal teams, designers, and external vendors to deliver marketing initiatives.
• Support lead generation and customer acquisition efforts through various marketing strategies.
• Assist in organizing events, webinars, trade shows, and promotional activities.
• Maintain brand consistency across all marketing materials and communications.
• Manage marketing assets and ensure timely delivery of campaigns.
• Prepare regular marketing reports and track key performance indicators (KPIs).
• Stay updated on emerging marketing trends, tools, and best practices.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of proven experience in a marketing role, preferably in digital marketing.
• Knowledge of digital marketing channels, including social media, email marketing, SEO, and paid advertising.
• Experience using marketing tools such as Google Analytics, Meta Business Suite, HubSpot, Mailchimp, or similar platforms is an advantage.
• Strong written and verbal communication skills.
• Excellent organizational and project management abilities.
• Creative thinking with strong analytical and problem-solving skills.
• Proficiency in Microsoft Office and/or Google Workspace.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.