Marketing Director

VA Masters; Sagay; On-site; PHP 2,000,000 - 3,000,000; Full time

Job summary

VA Masters is seeking an experienced Marketing Director to lead strategic marketing and manage hands-on execution. The role requires strong communication, a track record in marketing strategy, campaign management, and operational efficiency, with fluency in AI tools to streamline workflows and maximize outputs.

You will shape comprehensive marketing strategies, oversee daily operations, and implement AI-powered automation to improve content creation, analytics, and campaign optimization.

Qualifications

• Proven history in a senior marketing role with both strategic and operational responsibilities.
• Strong grasp of digital marketing channels including email, social media, paid ads, SEO, and content marketing.
• Demonstrated proficiency with AI tools for marketing workflows (e.g., ChatGPT, Jasper, Midjourney, AI-driven analytics).
• Excellent project management and organizational skills with capacity to manage multiple initiatives.

Responsibilities

• Shape and roll out comprehensive marketing strategies aligned with business goals.
• Oversee daily marketing operations ensuring campaigns land on time and within scope.
• Implement and optimize AI-powered workflows to lift efficiency.
• Build marketing calendars, timelines, and performance dashboards.
• Coordinate across teams to align marketing with wider business objectives.
• Oversee content creation, visuals, and video assets as required.
• Analyze campaign performance data and translate insights into actions.
• Maintain brand consistency across channels.
• Spot emerging marketing trends and platforms to stay competitive.

Skills

Strategic marketing

Operational execution

Digital marketing

AI-powered workflows

Project management

Analytics and KPIs

Communication skills

Independent work

Tools

ChatGPT

Jasper

Midjourney

AI analytics

Automation platforms

HubSpot

ActiveCampaign

Job description

Job Summary:
We're ready to welcome an experienced Marketing Director-level professional who pairs strategic marketing leadership with hands-on operational execution. The right person is a strong communicator with a proven history in marketing strategy, campaign management, and operational efficiency — plus fluency in modern AI tools for streamlining workflows and squeezing the most out of every output.

Key Responsibilities:

• Shape and roll out comprehensive marketing strategies matched to business goals and growth targets

• Oversee daily marketing operations, seeing that campaigns land on time and within scope

• Run and refine marketing workflows, spotting where automation and AI tools can lift efficiency

• Build and hold marketing calendars, project timelines, and performance dashboards

• Coordinate across teams and stakeholders so marketing initiatives line up with wider business objectives

• Put AI-powered tools to work streamlining content creation, data analysis, reporting, and campaign optimization

• Turn out or oversee visual content, graphics and video assets included, as required

• Read campaign performance data and convert insights into actionable recommendations

• Hold brand consistency across every marketing channel and touchpoint

• Spot emerging marketing trends, technologies, and platforms that keep the business competitive

Mandatory Skills:

• Proven history in a senior marketing role carrying both strategic and operational responsibilities

• Strong grasp of digital marketing channels including email, social media, paid ads, SEO, and content marketing

• Demonstrated proficiency with AI tools for marketing workflows (e.g., ChatGPT, Jasper, Midjourney, AI-driven analytics, automation platforms)

• Excellent project management and organizational skills, with the capacity to carry several initiatives at once

• Strong analytical mindset with a background reading marketing data and KPIs

• Dependable, precise, and able to work on your own with little supervision

• Exceptional communication skills — both written and verbal

Preferred Skills:

• Graphic design background using tools such as Canva, Adobe Photoshop, Illustrator, or Figma

• Video editing background using tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar

• Time spent with marketing automation platforms (e.g., HubSpot, ActiveCampaign, Mailchimp, GoHighLevel)

• Familiarity with CRM systems and lead management workflows

• History of building or running a small marketing team or coordinating with freelancers

• Grounding in content strategy and brand development

Why Join Us:
This is a chance to take hold of a company's entire marketing function, bringing strategic vision and operational discipline alike to the role. You'll have the freedom to put modern tools and processes in place, steer the brand's direction, and watch your work land directly. If you come alive where no two days look the same and enjoy pairing big-picture thinking with hands-on execution, this is the right fit.