Senior Marketing Strategist

HRTX; Makati; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

HRTX in the Makati area seeks a Senior Marketing Lead to shape and execute integrated marketing and content strategies. You will oversee a small team, mentor through feedback, and ensure brand consistency across digital channels.

You will stay ahead of trends, leverage AI tools for content creation and analytics, and collaborate with the Content Lead to drive measurable business results.

Qualifications

• Minimum of 6 years in marketing strategy or senior role.
• Proven leadership of creative/content teams.
• Strong background in content strategy and integrated campaigns.
• Excellent communication and interpersonal skills.
• Ability to mentor younger professionals with emotional intelligence.
• Open to using AI tools for content creation and analytics.

Responsibilities

• Develop, implement, and oversee marketing and content strategies aligned with business objectives.
• Co-manage content direction and execution with the Content Lead.
• Lead, supervise, and mentor a small marketing team.
• Provide clear, constructive feedback fostering growth.
• Demonstrate emotional intelligence in managing diverse personalities.
• Guide the Marketing Assistant in task execution and development.
• Ensure brand consistency across digital channels and campaigns.
• Review and approve outputs to maintain quality and brand standards.
• Monitor campaign performance, analyze data, and recommend improvements.
• Encourage collaboration, creativity, and accountability within the team.
• Stay informed on marketing trends, platforms, and AI-driven tools.
• Utilize modern marketing tools to boost efficiency and decision-making.

Skills

Marketing strategy

Brand marketing

Team leadership

Content strategy

Digital marketing

Campaign planning

Feedback and coaching

Emotional intelligence

AI tools adoption

Communication skills

Education

Bachelor's degree in Marketing

Tools

AI content tools

Analytics tools

Job description

Key Responsibilities

• Develop, implement, and oversee comprehensive marketing and content strategies aligned with business objectives


• Co-manage content direction and execution in close collaboration with the Content Lead to ensure strategic consistency and high-quality output


• Lead, supervise, and mentor a smallmarketing team.


• Provide clear, constructive, and growth-oriented feedback, fostering skill development and confidence—especially among younger team members.


• Demonstrate strong emotional intelligence in managing diverse personalities, work styles, and experience levels.


• Guide the Marketing Assistant in task execution, prioritization, and professional development


• Ensure brand consistency across all marketing channels, including digital, social media, and campaign materials.


• Review, refine, and approve marketing and content outputs to maintain quality and alignment with brand standards.


• Monitor campaign performance, analyze data and insights, and recommend optimizations for continuous improvement.


• Encourage collaboration, creativity, and accountability within the marketing team.


• Stay informed on emerging marketing trends, platforms, and technologies, including AI-driven tools.


• Utilize modern marketing and AI tools to improve efficiency, creativity, and strategic decision-making

Qualifications:

• Minimum of 6 years of experience in marketing strategy, brand marketing, or a related senior marketing role.


• Proven experience leading and managing creative, multimedia, or content-driven teams.


• Strong background in content strategy, digital marketing, and integrated campaign planning.


• Demonstrated ability to provide constructive feedback and coach team members effectively.


• High level of emotional intelligence with the ability to mentor and motivate younger professionals.


• Comfortable and open to using AI tools for content creation, analytics, ideation, and workflow optimization.


• Excellent communication, leadership, and interpersonal skills.


• Strong analytical and problem-solving abilities.


• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously