Marketing Director: Strategic Leader & AI-Driven Growth

VA Masters; Sagay; On-site; PHP 2,000,000 - 3,000,000; Full time

Job summary

VA Masters is seeking an experienced Marketing Director to lead strategic marketing and manage hands-on execution. The role requires strong communication, a track record in marketing strategy, campaign management, and operational efficiency, with fluency in AI tools to streamline workflows and maximize outputs.

You will shape comprehensive marketing strategies, oversee daily operations, and implement AI-powered automation to improve content creation, analytics, and campaign optimization.

Qualifications

• Proven history in a senior marketing role with both strategic and operational responsibilities.
• Strong grasp of digital marketing channels including email, social media, paid ads, SEO, and content marketing.
• Demonstrated proficiency with AI tools for marketing workflows (e.g., ChatGPT, Jasper, Midjourney, AI-driven analytics).
• Excellent project management and organizational skills with capacity to manage multiple initiatives.

Responsibilities

• Shape and roll out comprehensive marketing strategies aligned with business goals.
• Oversee daily marketing operations ensuring campaigns land on time and within scope.
• Implement and optimize AI-powered workflows to lift efficiency.
• Build marketing calendars, timelines, and performance dashboards.
• Coordinate across teams to align marketing with wider business objectives.
• Oversee content creation, visuals, and video assets as required.
• Analyze campaign performance data and translate insights into actions.
• Maintain brand consistency across channels.
• Spot emerging marketing trends and platforms to stay competitive.

Skills

Strategic marketing

Operational execution

Digital marketing

AI-powered workflows

Project management

Analytics and KPIs

Communication skills

Independent work

Tools

ChatGPT

Jasper

Midjourney

AI analytics

Automation platforms

HubSpot

ActiveCampaign

Job description

VA Masters is seeking an experienced Marketing Director to lead strategic marketing and manage hands-on execution. The role requires strong communication, a track record in marketing strategy, campaign management, and operational efficiency, with fluency in AI tools to streamline workflows and maximize outputs.

You will shape comprehensive marketing strategies, oversee daily operations, and implement AI-powered automation to improve content creation, analytics, and campaign optimization.