Marketing Specialist

Tasty Habit; Philippines; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Tasty Habit, a Philippines-based team, seeks a Marketing Specialist focused on AI, SEO and marketing automation to lead data-driven growth. You will design AI-powered campaigns, optimize organic visibility, and implement automation workflows across channels.

You will collaborate across marketing, analytics, and product, building predictive models, lead scoring, and personalized customer journeys while ensuring ethical AI usage and measurable results.

Job description

Marketing Specialist – AI, SEO & Marketing Automation

Position Overview

We are seeking a highly skilled and forward-thinking Marketing Specialist with deep expertise in Artificial Intelligence (AI), Search Engine Optimization (SEO), digital marketing, marketing automation, customer intelligence, and data-driven growth strategies.

This role is responsible for leveraging cutting-edge AI technologies to optimize marketing campaigns, improve customer acquisition, strengthen client retention, automate workflows, and maximize online visibility across all digital platforms.

The ideal candidate possesses advanced knowledge of modern AI ecosystems—including Large Language Models (LLMs), Generative AI, SEO algorithms, search engine ranking systems, marketing analytics, CRM integrations, API connectivity, and omnichannel marketing strategies. This professional will serve as the organization's AI marketing expert, helping transform traditional marketing into an intelligent, automated, and scalable growth engine.

Key Responsibilities

Artificial Intelligence Strategy

• Develop and execute AI-powered marketing strategies across all business units.

• Utilize advanced AI platforms such as ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Grok, Midjourney, Runway, and other enterprise AI tools.

• Design AI prompts, prompt libraries, custom GPTs, AI agents, and workflow automations.

• Integrate AI tools into daily marketing operations to improve productivity, customer engagement, and decision-making.

• Research, evaluate, and implement emerging AI technologies that provide competitive business advantages.

• Train internal teams on AI best practices, governance, and responsible AI usage.

AI Integration & Business Intelligence

• Connect AI platforms with internal CRM, and customer management platforms.

• Build AI-powered customer profiling, lead scoring, and predictive analytics models.

• Develop AI solutions capable of identifying customer behavior, purchase intent, service opportunities, and retention risks.

Advanced SEO & Search Strategy

• Lead enterprise-level SEO initiatives.

• Develop comprehensive technical, on-page, off-page, and local SEO strategies.

• Perform technical SEO audits and implement corrective actions.

• Conduct advanced keyword research, search intent analysis, competitor benchmarking, and content gap analysis.

Digital Marketing & Growth

• Plan and manage integrated marketing campaigns across:

• Google Ads

• Meta (Facebook & Instagram)

• LinkedIn

• TikTok

• YouTube

• Email Marketing

• SMS Marketing

• Marketing Automation Platforms

Social Media Intelligence

Develop AI-driven social media strategies.

• Utilize predictive analytics for audience segmentation and content optimization.

• Monitor trends, engagement, and competitor activities using AI analytics.

• Build content calendars powered by AI recommendations.

• Improve brand awareness through data-driven social media optimization.

Marketing Automation

• Build automated marketing funnels.

• Create lead nurturing campaigns using CRM automation.

• Develop AI-powered email sequences.

• Implement chatbot automation and conversational AI.

• Build customer retention workflows.

• Create automated customer segmentation.

• Improve customer onboarding experiences through intelligent automation.

Analytics & Reporting

• Analyze campaign performance

Client Retention & Customer Intelligence

Develop AI models that identify customer needs and buying behaviors.

• Build retention strategies using predictive analytics.

• Analyze customer feedback using sentiment analysis.

• Identify churn risks and implement proactive engagement campaigns.

• Improve customer satisfaction through personalized marketing experiences.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Technology, Computer Science, Data Analytics, or a related field.

• Master's degree or MBA is an advantage.

• Minimum of 5–8 years of experience in digital marketing, SEO, AI implementation, or marketing automation.

• Proven experience managing enterprise-level digital marketing strategies.

• Demonstrated success in increasing organic traffic, conversions, and revenue through AI-driven initiatives.

Technical Skills

Artificial Intelligence

SEO Expertise

Marketing Platforms

Experience with:

• Google Ads

• Meta Ads Manager

• LinkedIn Campaign Manager

• TikTok Ads

• Google Tag Manager

Analytics Tools

• Google Search Console

• CRM Analytics

Core Competencies

• Strategic Thinking

• Data-Driven Decision Making

• AI Innovation

• Marketing Leadership

• Critical Thinking

• Analytical Skills

• Problem Solving

• Customer-Centric Mindset

• Project Management

• Cross-functional Collaboration

• Adaptability to Emerging Technologies

• Excellent Written and Verbal Communication

• High Attention to Detail

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Growth in qualified leads

• Organic traffic improvement

• Search engine ranking improvements

• Increased customer retention

• Conversion rate optimization

• Marketing ROI

• AI implementation success

• Marketing automation efficiency

Ideal Candidate Profile

The ideal candidate is a visionary marketing professional who understands both human psychology and artificial intelligence. They possess advanced expertise in AI platforms, SEO, digital marketing, automation, analytics, and customer behavior.

They can integrate AI into proprietary business systems, optimize search visibility, automate customer engagement, and deliver measurable business growth while ensuring ethical and effective use of AI technologies.

This role requires someone who can transform marketing into a scalable, AI-powered ecosystem that improves operational efficiency, enhances customer experiences, and drives long-term revenue growth.