Marketing Director

harlan + holden; Pasig; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Harlan Coffee is seeking a Marketing Director to translate the brand and marketing strategy into execution across all countries and customer-facing channels. The role leads Marketing, Communications, PR, Digital, CRM, and Brand Execution at HQ, and is the single point of accountability for ensuring that HQ direction is translated into complete, consistent, and timely execution in every country.

The Marketing Director works closely with Country Heads, Product, Retail, and Creative teams to turn

Responsibilities

• Lead the consistent expression and execution of the Harlan Coffee brand across countries, channels, and customer touchpoints
• Translate the marketing strategy into integrated plans that build brand desirability and drive demand
• Oversee communications, PR and social to position the brand externally across media and partnerships
• Ensure HQ priorities translate into clear country plans with high-quality execution
• Shape the marketing and brand experience across the customer journey, from communications to retail interactions
• Build, lead and develop the marketing organization to support growth across countries

Job description

The Marketing Director is accountable for translating Harlan Coffee’s brand and marketing strategy into execution across all countries and customer-facing channels.

The role leads Marketing, Communications, PR, Digital, CRM, and Brand Execution at HQ, and is the single point of accountability for ensuring that the direction set at HQ is translated into complete, consistent, and timely execution in every country.

The Marketing Director works closely with Country Heads, Product, Retail, and Creative teams to turn the commercial and brand priorities of Harlan Coffee into customer demand, acquisition, repeat purchase, and commercial growth.

Key Responsibilities:

• Brand Leadership & Execution: Lead the consistent expression and execution of the Harlan Coffee brand across countries, channels, and customer touchpoints
• Marketing & Demand Creation: Translate the marketing strategy into integrated plans that build brand desirability, drive customer demand, and support commercial growth across markets
• Communications, PR & Social: Lead how Harlan Coffee is positioned, communicated, and represented externally across media, social, PR, partnerships, and other relevant channels
• HQ-to-Country Marketing Execution: Translate HQ marketing priorities into clear country plans and ensure consistent, high-quality execution across markets
• Retail & Customer Experience: Shape the marketing and brand experience across the customer journey, ensuring consistency from brand communications through to the retail environment and customer interactions
• Marketing Organization & Leadership: Build, lead, and develop the marketing organization, capabilities, and operating model required to support Harlan Coffee’s growth across countries