Marketing Director

C2 M3 Properties Inc.; Pasig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

A prominent property management firm located in Metro Manila is seeking a Marketing Director. The role focuses on developing and executing comprehensive marketing strategies to drive brand awareness and customer acquisition. You will lead a passionate marketing team, oversee multiple marketing campaigns, and ensure alignment with the company's business goals. The ideal candidate will possess strong leadership skills, strategic marketing planning, and a solid understanding of digital marketing. This leadership position is critical in driving the company's growth and market positioning.

Responsibilities

• Develop and implement comprehensive marketing strategies to support business objectives.
• Plan and oversee marketing campaigns (digital, traditional, and events).
• Lead, mentor, and manage the marketing team.
• Develop and manage the marketing budget.
• Conduct market research to understand industry trends and competitors.
• Work closely with sales, product development, and operations teams.
• Maintain and strengthen the company’s brand identity.

Skills

Strategic marketing planning

Brand development and management

Digital marketing and analytics

Leadership and team management

Budget management and ROI analysis

Communication and presentation skills

Creativity and innovation

Job description

Overview

Marketing Director is a senior executive responsible for developing and executing the overall marketing strategy of a company to drive brand awareness, customer acquisition, and revenue growth.

Job Summary

Marketing Director leads the marketing department and oversees the planning, development, and execution of marketing and advertising initiatives. This role ensures that marketing strategies align with the organization’s business goals and effectively position the company in the market.

Key Responsibilities

• Marketing Strategy
  • Develop and implement comprehensive marketing strategies to support business objectives.
  • Identify target markets, customer segments, and growth opportunities.
  • Lead brand positioning and messaging across all channels.
• Campaign Management
  • Plan and oversee marketing campaigns (digital, traditional, and events).
  • Monitor campaign performance and optimize strategies based on analytics.
  • Ensure consistent brand messaging across platforms.
• Team Leadership
  • Lead, mentor, and manage the marketing team.
  • Coordinate with designers, content creators, and marketing managers.
  • Set performance goals and evaluate team results.
• Budget & Resource Management
  • Develop and manage the marketing budget.
  • Allocate resources across campaigns and initiatives.
  • Ensure strong ROI on marketing investments.
• Market Research & Insights
  • Conduct market research to understand industry trends and competitors.
  • Analyze customer behavior and market opportunities.
  • Use data insights to guide marketing decisions.
• Cross-Department Collaboration
  • Work closely with sales, product development, and operations teams.
  • Align marketing initiatives with sales goals and product launches.
  • Support business development initiatives.
• Brand Management
  • Maintain and strengthen the company’s brand identity.
  • Oversee brand guidelines and communication standards.
  • Manage public relations and corporate communications.

Key Skills & Competencies

• Strategic marketing planning
• Brand development and management
• Digital marketing and analytics
• Leadership and team management
• Budget management and ROI analysis
• Communication and presentation skills
• Creativity and innovation