Country Manager

Keyworth Prime Inc.; Makati; On-site; PHP 669,600 - 892,800; Full time

Job summary

A marketing solutions company in Metro Manila is seeking a marketing professional to develop and execute strategies that drive growth and enhance brand awareness. The ideal candidate will possess 3-5 years of experience in international marketing, a strong understanding of local market dynamics, and the ability to lead a team. This role involves managing multi-channel campaigns, ensuring brand consistency, and optimizing budget allocations to achieve maximum ROI.

Qualifications

• 3-5 years of experience in international or country-specific marketing.
• Strong understanding of local market trends and customer preferences.
• Proficiency in local language and/or English.

Responsibilities

• Develop and execute multi-channel marketing campaigns.
• Ensure brand consistency across marketing materials.
• Manage the marketing budget effectively.
• Lead and develop the country marketing team.
• Monitor and analyze competitor products.

Skills

Strategic Planning

Budget Management

Team Leadership

Market Analysis

Job description

Responsible for Developing, Executing, and Optimizing marketing strategies and campaigns to drive business growth, increase brand awareness and enhance customer engagement within the designated country.

This role requires a deep understanding of local market trends, customer preferences, and competitive dynamics to tailor marketing initiatives effectively.

Key Responsibilities

• Strategic Planning and Execution
• Oversee the planning and execution of multi-channel marketing campaigns, including digital, traditional, and event-based marketing.
• Work with external agencies, partners, and internal teams to ensure campaigns are delivered on time and within budget.
• Brand Management ensure brand consistency across all marketing materials and communications channels in line with global brand guidelines.
• Budget Management manage the marketing budget for the country, ensuring efficient allocation of resources to maximise impact and return on investment.
• Team Leadership and Collaboration Lead, Mentor, and Develop the country team.
• Competitor Analysis : Monitor and analyse competitor website and products

Qualifications And Skills

• Experience : 3 5 years of experience in international or country-specific marketing is preferred
• Knowledge : Strong understanding of the local market customer preferences and products
• Language : Local language and/or English