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The Marketing Director translates the brand's marketing strategy into execution across all customer-facing channels. The role leads Brand Execution, Marketing, and Communications, ensuring the identity defined by the President is reflected in stores, ecommerce, campaigns, social media, PR, and other touchpoints.
The Marketing Director drives brand desirability into customer demand, traffic, acquisition, and repeat purchase, collaborating with the General Manager, Merchandising, Retail, and
The Marketing Director is accountable fortranslating the brand's marketing strategy into execution across all customer-facing channels. The role leads Brand Execution, Marketing, and Communications, ensuring that the identity and direction set by the President are consistently expressed across stores, e-commerce, campaigns, social media, PR, and other customer touchpoints.
The Marketing Director is accountable for turning the desirability of the brand into customer demand, traffic, acquisition, repeat purchase, and commercial growth. The role works closely with the General Manager, Merchandising, Retail, and Creative teams to translate the product and commercial direction of the business into how the brand is presented and communicated to the customer.