Marketing Head

Worldwide Group of Companies; Mandaue; On-site; PHP 1,800,000 - 2,800,000; Full time

Job summary

Worldwide Interiors Design Center Corp seeks a Marketing Head to lead integrated marketing across physical stores, consignment locations, and digital channels. You will shape brand identity and drive engagement and sales.

You will oversee creative development, digital marketing, e-commerce, and promotional campaigns, managing a team of designers and marketers to deliver cohesive-brand experiences.

Qualifications

• Bachelor's degree in marketing or related field.
• 5–8 years in marketing with branding/digital focus.
• 3+ years in managerial/leadership role.
• Experience in retail/home improvement/construction materials/consumer goods preferred.
• Proficiency in Adobe Creative Suite and Canva.
• Knowledge of 3D visualization tools is an advantage.
• Familiarity with CMS, SEO/SEM, Google Analytics.
• Strong budget, planning, and project management.

Responsibilities

• Develop and implement annual marketing and branding strategy.
• Plan and manage promotional activities, product launches, seasonal campaigns, and in-store marketing initiatives.
• Oversee creatives and graphic design.
• Develop and execute digital marketing strategies across social media, search engines, email marketing, and online advertising.
• Analyze online sales performance and implement initiatives to improve conversion rates and customer retention.
• Lead, mentor, and develop the Marketing Team, including Graphic Artists, Marketing Development Officer, Web Administrator and other marketing personnel.

Skills

Brand Management

Digital Marketing

Advertising

Graphic Design

3D Visualization

E-commerce

Content Creation

Social Media

Budget Planning

Leadership

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Canva

SketchUp

AutoCAD

Blender

3ds Max

Lumion

Premiere Pro

After Effects

CMS

SEO/SEM

Google Analytics

Job description

The Marketing Head is responsible for developing and executing integrated marketing strategies that strengthen the Worldwide Interiors Design Center Corp brand, increase customer engagement, and drive sales across physical stores, consignment locations, and digital platforms. The role leads all marketing initiatives, including brand management, advertising, graphic design, visual content creation, digital marketing, social media, e-commerce, and promotional campaigns.

The Marketing Head also oversees creative development and ensures that all marketing materials align with the Company's brand identity and business objectives.

Qualifications:

Education

• Bachelor's Degree in Marketing, Advertising, Business Administration, Communications, Multimedia Arts, Graphic Design, or a related field.

Experience

• At least 5–8 years of progressive experience in marketing, brand management, or digital marketing.
• At least 3 years in a managerial or leadership role.
• Experience in the retail, home improvement, construction materials, or consumer goods industry is highly preferred.
• Demonstrated experience in graphic design, 3D visualization/simulation, and e-commerce management.

Knowledge

• Marketing strategy and brand management.
• Graphic design principles and visual communication.
• Digital marketing and social media management.
• E-commerce platforms and online marketplace operations.
• Consumer behavior and market research.
• Marketing analytics and campaign performance measurement.
• Budget planning and project management.

Technical Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with Canva and other content creation tools.
• Knowledge of 3D visualization or simulation software (e.g., SketchUp, AutoCAD, Blender, 3ds Max, Lumion, or similar) is an advantage.
• Familiarity with video editing software (Adobe Premiere Pro, After Effects, or equivalent).
• Experience managing websites and content management systems (CMS).
• Understanding of SEO, SEM, Google Analytics, Meta Ads, and email marketing platforms.
• Proficiency in Microsoft Office and presentation tools.

Key Duties and Responsibilities:

1. Develop and implement the Company's annual marketing and branding strategy aligned with business goals.

2. Plan and manage promotional activities, product launches, seasonal campaigns, and in-store marketing initiatives.

3. Creatives and Graphic Design

4. Develop and execute digital marketing strategies across social media, search engines, email marketing, and online advertising.

5. Analyze online sales performance and implement initiatives to improve conversion rates and customer retention.

6. Lead, mentor, and develop the Marketing Team, including Graphic Artists, Marketing Development Officer, Web Administrator and other marketing personnel.