Marketing Development Officer

Wisefund Finance Corporation Ortigas; Eastern Manila District; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Wisefund Finance Corporation Ortigas is seeking a strategic, data‑driven professional to lead corporate planning. You will perform competitor analysis, identify opportunities, and support executive decision‑making with dashboards and forecasts.

Ideal candidates have 3–5 years in strategy/analytics, strong presentation skills, and proficiency in Excel, Power BI, and Tableau. Collaboration with Sales, Marketing, Finance, and Operations is essential.

Qualifications

• Bachelor's degree in Business Administration, Economics, Data Analytics, Finance or related field is required.
• 3–5 years of relevant experience in corporate planning, strategic research, market intelligence, or data analytics preferred.
• Strong analytical, critical thinking, and problem‑solving skills are essential.
• Excellent presentation and communication skills, with experience presenting to senior management/executives.
• Proficiency in data analysis tools (Excel, Power BI, Tableau, or similar).
• High level of discretion due to confidential executive‑level information.

Responsibilities

• Conduct regular market scanning and competitor benchmarking (pricing, products/services, positioning, strategies).
• Identify and evaluate new business opportunities, potential partnerships, and untapped markets; prepare profiles, proposals, and presentations for prospective clients/partners.

Skills

Strategic thinking

Analytical ability

Problem-solving

Presentation skills

Communication skills

Attention to detail

Independent work

Education

Bachelor's degree in Business Administration, Economics, Data Analytics, Finance

Master's degree advantageous

Tools

Excel

Power BI

Tableau

Job description

Duties and Responsibilities

1. Competitor Analysis

• Conduct regular market scanning and competitor benchmarking (pricing, products/services, positioning, strategies)
• Prepare competitive intelligence reports and SWOT analyses for executive review
• Monitor industry trends, threats, and emerging opportunities that may affect the company's market position

2. Business Introduction

• Identify and evaluate new business opportunities, potential partnerships, and untapped markets
• Prepare company profiles, proposals, and presentation materials for prospective clients/partners
• Represent the company in initial business meetings, industry engagements, and networking activities, as directed by the CEO

3. Data Analytics

• Gather, consolidate, analyze, and interpret business, sales, and market data to support corporate strategic planning
• Develop dashboards, scorecards, and reports (KPIs, sales trends, market share, growth metrics) for executive use
• Provide data-backed recommendations and forecasts to guide strategic decisions

4. Executive Reporting & Support

• Report findings, insights, and recommendations directly to the President and CEO on a regular basis
• Support strategic planning sessions, board presentations, and executive decision-making
• Translate high-level executive directives into actionable plans and monitor implementation
• Coordinate with other departments (Sales, Marketing, Finance, Operations) to align on corporate strategic initiatives without overlapping existing Business Development department functions

Job Specifications / Qualifications

• Bachelor's degree in Business Administration, Economics, Data Analytics, Finance, or related field; Master's degree an advantage
• Minimum 3-5 years of relevant experience in corporate planning, strategic research, market intelligence, or data analytics
• Strong analytical, critical thinking, and problem-solving skills
• Excellent presentation and communication skills, with experience presenting to senior management/executives
• Proficient in data analysis tools (Excel, Power BI, Tableau, or similar)
• High level of discretion given direct exposure to confidential executive-level information

Key Competencies

• Strategic and analytical thinking
• Business acumen
• Strong written and verbal communication
• Attention to detail and accuracy
• Confidentiality and professionalism
• Ability to work independently with minimal supervision