Head of Marketing

NightOwl Consulting Philippines Inc.; Philippines; On-site; PHP 781,200 - 892,800; Full time

Benefits offered by this job

Above market salary

HMO Day 1

Government mandated benefits

Performance-based incentives

Quarterly company events

De minimis allowance

Equipment provided

Job summary

NightOwl Consulting Philippines Inc. seeks a founding Head of Marketing to build and lead the marketing department from scratch. You will guide a small offshore team, establish systems for 50+ MLOs, and own brand, content, and automation driving growth. This hands‑on leader sets strategy and executes with the team.

You will oversee strategy, compliance, and performance reporting, while driving a 90‑day content calendar and implement HubSpot automation for campaigns and analytics.

Qualifications

• 5+ years of marketing experience with at least 2 years in a leadership or team management role.
• Direct hands-on HubSpot experience including workflows, drip campaigns, list management, and reporting. HubSpot certification preferred.
• Experience in mortgage, fintech, real estate, financial services, or another regulated industry.
• Excellent written and spoken English.
• Demonstrated ability to build process from scratch — not just execute someone else's playbook.
• Comfort with AI tools (Claude, ChatGPT, etc.) as a daily part of your workflow.
• Strong project management skills with experience juggling multiple workstreams simultaneously.
• Familiarity with US mortgage regulations (TRID, RESPA, UDAAP) or proven ability to ramp on regulatory frameworks quickly.
• Canva for Teams experience including brand kit and template lockdown.
• Experience working with offshore/distributed teams or US-based clients.
• Background in B2B2C or partner-enabled marketing models.
• HubSpot Marketing Hub.
• Canva for Teams.
• Claude Pro.
• Slack, Waybook, Google Workspace.

Responsibilities

• Strategy and roadmap: Quarterly marketing planning, KPI tracking, and weekly reporting to US leadership.
• Team leadership: Manage and develop two Marketing Coordinators. Run weekly standups, set priorities, remove blockers, conduct performance reviews.
• Brand stewardship: Maintain the company's voice, visual identity, and quality across assets; approve all work before MLO or external delivery.
• HubSpot ownership: Operate and continuously improve HubSpot for marketing automation, drip campaigns, MLO opt‑in controls, and reporting.
• Compliance workflow: Partner with the compliance consulting firm on every flyer, email, and campaign to meet TRID, RESPA, UDAAP, and state rules.
• MLO satisfaction: Run the marketing intake process, maintain 48-hour SLA, and gather feedback monthly.
• Content calendar: Own the rolling 90-day content calendar for rate flyers, market updates, social content, realtor materials, seasonal campaigns.
• Process documentation: Maintain the team's playbook in Waybook with workflows, brand guidelines, and Claude prompts.
• Reporting: Monthly marketing performance reports including SLA compliance, drip metrics, MLO adoption, and asset production.
• Quarterly planning: Build subsequent quarterly plans and budget requests from performance data.

Skills

HubSpot

Leadership

Team Management

Content Marketing

Marketing Automation

Compliance

Content Calendar

Project Management

English Proficiency

AI Tools

Brand Stewardship

Offshore Teams

KPI Tracking

Reporting

HubSpot Marketing Hub

Tools

HubSpot

Waybook

Google Workspace

Slack

Canva for Teams

HubSpot Marketing Hub

Job description

Description

We are hiring a founding Head of Marketing to build and lead our marketing department from the ground up.

You will lead a small offshore team, stand up the systems and processes that support 50+ Mortgage Loan Officers (MLOs), and own the brand, content, and automation that drives our growth. This is a build role for a hands‑on leader who can both set strategy and execute alongside the team.

Job Details

Department: Operations

Location: Client

Compensation: ₱70,000 - ₱80,000 / month

Key Responsibilities

• Strategy and roadmap: Quarterly marketing planning, KPI tracking, and weekly reporting to US leadership.
• Team leadership: Manage and develop two Marketing Coordinators. Run weekly standups, set priorities, remove blockers, conduct performance reviews.
• Brand stewardship: Maintain the company's voice, visual identity, and quality bar across every asset. Approve all work before MLO or external delivery.
• HubSpot ownership: Operate and continuously improve HubSpot for marketing automation, drip campaigns, MLO opt‑in controls, and reporting.
• Compliance workflow: Partner with the compliance consulting firm on every flyer, email, and campaign. Ensure all materials meet TRID, RESPA, UDAAP, and state‑level requirements.
• MLO satisfaction: Run the marketing intake process, hold the team to a 48‑hour SLA, and gather feedback from the MLO advisory group monthly.
• Content calendar: Own the rolling 90‑day content calendar covering rate flyers, market updates, social content, realtor materials, and seasonal campaigns.
• Process documentation: Maintain the team's playbook in Waybook including request workflows, brand guidelines, and Claude prompt templates.
• Reporting: Monthly marketing performance reports including SLA compliance, drip metrics, MLO adoption, and asset production volume.
• Quarterly planning: Build subsequent quarterly plans and budget requests from performance data.

Skills, Knowledge and Expertise

• 5+ years of marketing experience with at least 2 years in a leadership or team management role.
• Direct hands‑on HubSpot experience including workflows, drip campaigns, list management, and reporting. HubSpot certification preferred.
• Experience in mortgage, fintech, real estate, financial services, or another regulated industry.
• Excellent written and spoken English.
• Demonstrated ability to build process from scratch — not just execute someone else's playbook.
• Comfort with AI tools (Claude, ChatGPT, etc.) as a daily part of your workflow.
• Strong project management skills with experience juggling multiple workstreams simultaneously.
• Familiarity with US mortgage regulations (TRID, RESPA, UDAAP) or proven ability to ramp on regulatory frameworks quickly.
• Canva for Teams experience including brand kit and template lockdown.
• Experience working with offshore/distributed teams or US-based clients.
• Background in B2B2C or partner‑enabled marketing models.
• HubSpot Marketing Hub.
• Canva for Teams.
• Claude Pro.
• Slack, Waybook, Google Workspace.

Benefits

• Above market salary.
• HMO on Day 1 for principal and two dependents.
• Government‑mandated benefits.
• Performance‑based Incentives.
• Quarterly Company Events.
• 1,000 PHP De Minimis.
• Equipment and software provided.