Marketing Campaigns Officer (6318)

Sinclair Consulting; Batuan; Hybrid; PHP 2,783,000 - 3,270,000; Full time

Benefits offered by this job

Flexible working policy

Hybrid Working

36.5 – hour week

Job summary

Aberystwyth University is seeking a Marketing Campaigns Officer to join the Global Marketing and Student Recruitment team. You will report to the Marketing Campaigns Manager and develop and deliver campaigns central to the University’s marketing and student recruitment strategy across digital and traditional media.

The role offers hybrid working with some time in the office and attendance at campus events. You will collaborate with external partners and internal departments to ensure consistent

Qualifications

• Educated to degree level or equivalent experience.
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Responsibilities

• Develop marketing plans for key recruitment campaigns across markets.
• Lead delivery of campaigns and projects, including planning and assets.
• Track and analyse campaign progress and KPI reports with recommendations.
• Contribute ideas for campaigns and marketing materials that stand out to prospective students.
• Work across digital and traditional marketing media, including social media, the website, CRM, online and printed publications.
• Develop and manage relationships with external partners and internal colleagues.
• Undertake market research to inform campaign planning and ideas.
• Ensure the University’s brand is consistent across all marketing collateral.
• Attend external events such as open days and exhibitions; national travel may be required.
• Be a committed team member; support colleagues during peak times, including evenings/weekends.
• Undertake other duties as assigned; promote diversity and inclusion.

Skills

Marketing campaigns

CRM systems

Market research

Campaign management

Data analysis

Brand management

English & Welsh communication

Education

Bachelor's degree or equivalent

Job description

Marketing Campaigns Officer

Faculty/Department

Global Marketing and Student Recruitment

Salary Scale

£33,001.64 - £38,784.49 per annum (pro rata)

Contract Type

Fixed Term

Duration

12 Months

Full-time / Part-time

Full-Time

Weekly Hours

36.5

Employment Visa

Non-sponsorable

Posted Date

21/09/2026

Closing Date

18/10/2026

Ref No

6318

Documents

• GMSR.26.6318 Disgrifiad Swydd (PDF, 310.71kb)
• GMSR.26.6318 Job Description (PDF, 335.5kb)

Job Description

The Role

The Marketing Campaigns Team is led by the Head of Marketing and Student Recruitment. The Marketing Campaigns Officer will report directly to the Marketing Campaigns Manager and is responsible for the development and delivery of marketing campaigns that are core to the University’s marketing and student recruitment strategy. The successful candidate will work across digital and traditional media.

The University will consider applications from those who wish to work in a hybrid manner, with some time working from home and some time based in the office. There will also be a requirement for successful candidates to attend Aberystwyth University Events on campus (Open Days, Applicant Events, Campus Tours, Clearing Call Centre) at various points in the year.

If, after reading the job description, you have an enquiry about the post, please contact Lucy Stevenson, Head of Marketing and Student Recruitment ([e-mail]).

Appointments are normally made within 4 - 8 weeks of the closing date.

What you’ll do

This job description is subject to review and amendment in the light of the changing needs of the University, to provide appropriate development opportunities and/or the addition of any other reasonable duties.

• Work with the Head of Marketing and Student Recruitment and the Marketing Campaigns Manager to develop marketing plans for key recruitment campaigns across all markets.
• Lead on delivery of campaigns and projects, including being involved in the planning, creating assets, crafting messaging.
• Track, monitor and analyse campaign progress and effectiveness – producing reports (including budget and KPI tracking information) with recommendations.
• Contribute innovative and creative ideas for campaigns, messaging and marketing materials that stand out to prospective students.
• Work across digital and traditional marketing media, including social media, the website, CRM, online and printed publications.
• Develop and manage relationships with a range of stakeholders, including external partners such as creative and media booking agencies, UCAS, IDP and other educational partners, and internal colleagues across departments.
• Undertake market research to remain abreast of prospective student interests, market trends, competitor performance etc. Utilising this research in campaign planning and marketing ideas.
• Ensure the University’s brand is consistent across all marketing collateral.
• On occasion, represent the University at external and internal events including open days, UCAS exhibitions, Eisteddfod Genedlaethol etc. This could require national and international travel, and overnight stays.
• Be an enthusiastic and committed member of the team, willing to support colleagues across the department during peak times, including occasionally undertaking evening and weekend work.
• Undertake other duties as assigned by your line manager, commensurate with the role's grade.
• Promote equality of opportunity, and support and uphold the University’s commitment to diversity and inclusion in all aspects of your work.
• Support the university strategy and underlining plans, engage in continuous personal and professional development in line with the demands of the role, including undertaking relevant training and development activities to develop yourself and support the development of others.
• Fulfil health and safety responsibilities appropriate to the role, while actively promoting the personal health, safety, and wellbeing of staff and students as a member of the Aberystwyth community. Additionally, support the University’s commitment to environmental sustainability through responsible practices and engagement.

The above does not represent an exhaustive list of duties associated with this role.

Essential

Who you are – Qualifications, Experience, Knowledge and Skills required

• Educated to degree level or equivalent experience.
• Demonstrable evidence of experience working in a marketing/communications role across traditional and digital media.
• An understanding of CRM systems and their use in lead nurturing and conversion.
• Experience of successfully managing numerous marketing campaigns or projects simultaneously.
• Experience of undertaking and utilising market research to inform marketing or campaign planning.
• Experience of tracking, analysing and reporting on marketing media performance, including making recommendations on future improvements.
• An understanding of the importance of brand identity, consistency and management.
• Willingness and ability to work flexibly: you may be required to travel nationally, working away from home. Weekend and evening work will be required.
• Highly developed written and oral communication skills in both English and Welsh. Welsh ability should be at level C1.

Desirable

• Professional Marketing or Communications related qualification.
• Experience of working in the Higher Education sector.
• Experience of working with a CRM system.
• Oral (spoken) and Written Welsh Level C2.*
• More information on Welsh Language Levels can be found at:

https://www.aber.ac.uk/en/hr/policy-and-procedure/welsh-standards/

Benefits

• Flexible working policy
• Hybrid Working
• 36.5 – hour week for full-time roles
• Generous leave entitlements – 27 days annual leave plus bank holidays and university closed days
• Commitment to Professional Development
• Enhanced contribution to our workplace pension schemes
• Staff recognition and reward schemes
• Opportunity to learn the Welsh language for free
• Staff relocation bursary

  Please keep reading

  Aberystwyth University generally supports hybrid working, allowing a mix of office-based and remote working for suitable roles to enhance flexibility and productivity. Job descriptions typically detail a primary work location alongside opportunities for flexible, remote, or home-based work, subject to service needs and manager approval.

  We welcome applicants from all backgrounds and communities and, those that are currently underrepresented in our workforce. This includes but is not limited to Black, Asian and Minority Ethnic candidates, candidates with disabilities, and female candidates.

  We are a Bilingual Institution which complies with the Welsh Language Standards and is committed to Equal Opportunities. You are welcome to apply for any vacancy in Welsh or English and any application submitted will be treated equally.

  Employment Visa

  Under the UK Government’s points-based system scheme, this role does not meet the criteria to be sponsored by Aberystwyth University (AU) for a Skilled Worker Route (SWR) application.