Marketing Officer

JOBS360; Mabalacat; On-site; PHP 360,000 - 600,000; Full time

Job summary

JOBS360 is seeking a proactive Marketing Officer to drive digital and traditional marketing efforts across key markets. You will craft content, manage campaigns, and analyze performance to grow brand awareness and leads.

You will work with the Sales team to align strategies, optimize campaigns, and report on results, while coordinating with external partners for SEO/SEM and design assets. This role suits a creative, results-driven marketer.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 2 years in a marketing role.
• Experience with digital marketing campaigns and real-world client projects.

Responsibilities

• Plan and execute digital marketing campaigns across multiple channels.
• Develop social media strategies, content calendars, and campaigns.
• Create engaging content including blogs, newsletters, and emails.
• Monitor SEO/SEM performance and coordinate with external agencies.
• Manage analytics, reporting, and campaign optimization.
• Coordinate traditional marketing initiatives and materials.
• Collaborate with Sales to generate leads and improve customer engagement.
• Prepare monthly marketing reports and budgets.

Skills

Digital marketing strategy

Campaign management

Content writing

Social media management

SEO/SEM

Analytics reporting

Web content management

HTML basics

Budget management

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook/Meta Business Suite

Adobe Creative Suite

SEO tools

Excel

Job description

About the Role

We are looking for a creative, results-driven Marketing Officer to join our team. In this role, you will be responsible for driving both digital and traditional marketing initiatives that generate brand awareness, qualified leads, and revenue growth. Working closely with the Sales team, you will develop and execute marketing strategies across Australia, New Zealand, and other key markets while ensuring all marketing activities align with business objectives.

This role offers a great opportunity for a proactive marketer who enjoys creating engaging content, managing campaigns, analysing performance, and continuously improving marketing initiatives.

Key Responsibilities

Digital Marketing

• Plan and execute digital marketing campaigns across multiple channels.
• Develop and manage social media strategies, content calendars, and campaigns for Facebook, Instagram, LinkedIn, YouTube, and other platforms.
• Create engaging content including blogs, newsletters, articles, email campaigns, and promotional materials.
• Monitor and optimise SEO and SEM performance in collaboration with external agencies.
• Manage Google Analytics, Google Ads, and Google Business profiles, providing regular performance reporting and recommendations.
• Evaluate campaign performance using analytics and recommend continuous improvements.
• Research emerging marketing trends, technologies, and software to improve digital marketing capabilities.
• Manage website content updates and collaborate with internal stakeholders to improve user experience and functionality.

Traditional Marketing

• Coordinate promotional campaigns, product launches, and marketing initiatives.
• Organise marketing materials for trade shows, expos, field days, and company events.
• Manage the design, production, and distribution of catalogues, brochures, flyers, price books, promotional products, and other printed collateral.
• Source and manage relationships with promotional suppliers and external marketing vendors.
• Coordinate product photography, video shoots, and creative assets with internal teams.
• Ensure all marketing materials are accurate, on-brand, and technically correct before publication.

Collaboration & Reporting

• Work closely with the Sales team to generate qualified leads and support customer engagement initiatives.
• Build strong relationships with customers through email marketing and social media engagement.
• Monitor customer feedback and identify opportunities to improve customer experience.
• Prepare monthly marketing reports, campaign analysis, and budget updates for management.
• Assist in developing and executing annual marketing strategies aligned with business objectives.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, Interactive Design, or a related field (students nearing completion are also encouraged to apply).
• Minimum of 2 years of experience in a marketing role.
• Experience developing and executing digital marketing campaigns.
• Experience working with real-world clients or commercial marketing projects is highly regarded.
• Experience managing multiple marketing projects simultaneously.

Required Skills

Technical Skills

• Digital marketing strategy and campaign management
• Content writing and copywriting
• Social media management
• SEO and SEM
• Google Analytics and Google Ads
• Meta Business Suite
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Photo and video editing
• Website content management
• Basic HTML knowledge
• Microsoft Office Suite
• Budget management and campaign reporting
• Data analysis and performance tracking

Soft Skills

• Excellent written and verbal communication
• Strong organisational and project management skills
• Creativity and innovation
• Attention to detail
• Problem-solving mindset
• Ability to work independently and collaboratively
• Adaptability and willingness to learn
• Time management and multitasking
• Stakeholder management
• Customer-focused approach

What We're Looking For

The ideal candidate is a proactive marketer who enjoys combining creativity with data-driven decision-making. You are passionate about building engaging campaigns, staying ahead of industry trends, and collaborating across teams to deliver measurable business outcomes. You take initiative, embrace feedback, and thrive in a fast-paced environment where no two days are the same