Marketng Officer

Straightforward Educational Consultancy Services; Pangasinan; On-site; PHP 300,000 - 540,000; Full time

Job summary

Straightforward Education Group of Brands is seeking a Marketing Officer to drive content creation, digital campaigns, brand management, and lead generation for our study abroad and education services.

You will collaborate with Sales, Admissions, Operations, and Management to ensure campaigns generate qualified enquiries and convert prospects into consultations and clients. The role emphasizes creating engaging social media, calendars, and cross-channel content while maintaining brand identity.

Qualifications

• Bachelor's degree in Marketing or related field.
• Creative and able to generate marketing ideas.
• Strong written and verbal communication skills.

Responsibilities

• Plan and execute online and offline marketing campaigns across the Straightforward Education Group of Brands.
• Create, develop, and coordinate marketing content for the different brands within the group.
• Produce social media content including posts, reels, short-form videos, graphics, educational content, testimonials, success stories, and promotional materials.
• Maintain weekly and monthly content calendars for assigned brands.
• Ensure all content follows the correct brand identity, messaging, tone of voice, and visual guidelines.
• Repurpose content across Facebook, Instagram, TikTok, LinkedIn, YouTube, websites, email campaigns, and other marketing channels.
• Assist in scripting, filming, editing, and coordinating videos, interviews, testimonials, webinars, podcasts, and social media reels.
• Manage and support the company's social media platforms.
• Coordinate with designers, video editors, education counsellors, migration teams, Sales, and Management to deliver marketing campaigns.
• Assist in developing and executing lead generation campaigns for study abroad, student visas, migration services, education programs, and related services

Skills

Content creation

Social media

Lead generation

Campaign planning

Brand management

Video coordination

Education

Bachelor's degree in Marketing/Business/Communications

Job description

About the role

We are looking for a proactive, creative, and results-driven Marketing Officer to support the growth of the Straightforward Education Group of Brands. The role will focus on content creation, digital marketing, brand management, and lead generation support for our study abroad, education, migration, and related services. The Marketing Officer will work closely with the Sales, Admissions, Operations, and Management teams to ensure marketing campaigns generate qualified enquiries and help convert prospects into consultations, applications, and clients.

Key responsibilities

• Plan and execute online and offline marketing campaigns across the Straightforward Education Group of Brands

• Create, develop, and coordinate marketing content for the different brands within the group

• Produce social media content including posts, reels, short-form videos, graphics, educational content, testimonials, success stories, and promotional materials

• Maintain weekly and monthly content calendars for assigned brands

• Ensure all content follows the correct brand identity, messaging, tone of voice, and visual guidelines

• Repurpose content across Facebook, Instagram, TikTok, LinkedIn, YouTube, websites, email campaigns, and other marketing channels

• Assist in scripting, filming, editing, and coordinating videos, interviews, testimonials, webinars, podcasts, and social media reels

• Manage and support the company's social media platforms

• Coordinate with designers, video editors, education counsellors, migration teams, Sales, and Management to deliver marketing campaigns

• Assist in developing and executing lead generation campaigns for study abroad, student visas, migration services, education programs, and related services

About you

• Creative and comfortable generating new marketing ideas

• Strong in content creation and social media

• Interested in lead generation and business growth

• Results-oriented and commercially minded

• Confident managing multiple brands and campaigns

• Highly organised and able to meet deadlines

• Strong written and verbal communicator

• Comfortable working closely with Sales teams

• Able to analyse marketing performance and identify opportunities for improvement

• Bachelor's degree in Marketing, Business, Communications, Advertising, Multimedia, or a related field