Digital Marketing Analyst

REED ELSEVIER SHARED SERVICES (PHILIPPINES) INC.; Quezon City; Hybrid; PHP 300,000 - 550,000; Full time

Benefits offered by this job

Hybrid work setup

IT equipment provided

Competitive salary with annual raises

Career development programs

Paid time off

HMO for you and dependents

Life and accident insurance

Flexible retirement plan

Job summary

REED ELSEVIER SHARED SERVICES (PHILIPPINES) INC. is seeking a creative digital marketer to support day-to-day B2B marketing activities across regional squads in Academic, Government, or Corporate sectors.

You will work closely with central and regional teams, manage campaigns across email and social channels, analyze performance with Adobe Analytics/Tableau, and contribute to content publishing and CMS tasks. Hybrid work setup in the Philippines offered.

Qualifications

• Bachelor's degree holder.
• Must have B2B marketing experience.
• With 3+ years hands-on experience on digital marketing, social media marketing and campaigns implementation.
• Channel/Project management experience.
• Experience of basic image editing/manipulation tools.
• Communication skills: comfortable in presenting projects and results to stakeholders and proactively updates status.
• Strong communication and stakeholder management skills.
• Proficiency in MS Excel, PowerPoint, and Word.
• Believes and thrives in a high-performance culture.
• Adaptable and can quickly change course when required.
• Highly collaborative.
• Experience in the use of reporting and analytics tools – Adobe Analytics, Tableau or similar is a plus.
• Experience of CMS tools an advantage.

Responsibilities

• Working closely with the digital marketers and other stakeholders in the Central and Regional squads.
• Provide support in setting up, managing, and monitoring initiatives across all digital channels including email.
• Use dashboards in Adobe Analytics, Tableau, and other reporting tools to monitor performance and produce reports.
• Support set up and monitoring of A/B testing campaigns with ongoing updates.
• Support publication and maintenance of web pages including content updates and CMS training.
• Support publication and updating of blog posts including content updates and CMS training.
• Support housekeeping activities including documentation updates and campaign codes.
• Support sourcing and manipulation of creative assets for use in digital channels.
• Assist in process and stakeholder management.

Skills

B2B marketing

Digital marketing

Channel management

Project management

Image editing

MS Excel

PowerPoint

Word

Stakeholder management

CMS tools

Adobe Analytics

Tableau

Communication

Education

Bachelor's degree

Tools

Adobe Analytics

Tableau

Job description

We are looking for a creative, collaborative, and enthusiastic digital marketer that has broad experience of B2B marketing. This role will support the day-to-day digital marketing activities of that squad.

The successful candidate will demonstrate a high level of flexibility, efficiency, rigor, an understanding of digital marketing, and a desire to collaborate and get things done.

They will be an essential member of the squad with an opportunity to work on acquisition or engagement initiatives focused on Researcher, Librarian, Research Leader or Funder audiences in multiple regions. Working on innovative initiatives across Academic, Government, or Corporate sectors they will be able to make a real difference to the success of digital marketing activities.

Job Accountabilities:

· Working closely with the digital marketers and other stakeholders in the Central and Regional squads.

· Provide support in setting up, managing, and monitoring initiatives across all digital channels including email. Training in the use of relevant platforms will be provided.

· Use existing dashboards in Adobe Analytics, Tableau, and other reporting tools to monitor and report on the performance of digital marketing initiatives. Produce reports and share as required.

· Support set up and monitoring of A/B testing campaigns. Monitor campaign performance, and provide ongoing updates and results.

· Support publication and maintenance of web pages including updating of content (based on provided content), links, and graphics. CMS training will be provided.

· Support publication and updating of blog posts including updating of content (based on provided content), links, and graphics. CMS training will be provided.

· Support housekeeping activities including updating of documentation and content repositories, creation of campaign codes, other as required.

· Support sourcing and manipulation of creative assets for use in initiatives across digital channels

· Assist in process and stakeholder management

Job Qualifications:

• Bachelor's degree holder

• Must have B2B marketing experience

• With 3+ years hands-on experience on digital marketing, social media marketing and campaigns implementation

• Channel/Project management experience

• Experience of basic image editing/manipulation tools

• Communication skills: Comfortable in presenting his/her team’s projects and results to various stakeholders. Proactively reaches out to stakeholders to provide projects status.

• Strong communication and stakeholder management skills

• Proficiency in MS Excel, PowerPoint, and Word.

• Believes and thrives in a high-performance culture

• Adaptable and can quickly change course when required

• Highly collaborative

• Experience in the use of reporting and analytics tools – Adobe Analytics, Tableau or similar is a plus

• Experience of CMS tools an advantage

Why join us?

• Competitive salary with annual increase and incentive

• Career Development Programs

• 24 Paid Time-offs annually, 30 Paid Time-offs in the 5th year

• Comprehensive HMO for you and up to 4 Dependents

• Day 1 Life and Accident Insurance

• Flexible Retirement Plan

• Hybrid Work Set up. IT equipment will be provided.