Hybrid Marketing Campaigns Specialist - Higher Education

Sinclair Consulting; Batuan; Hybrid; PHP 2,783,000 - 3,270,000; Full time

Benefits offered by this job

Flexible working policy

Hybrid Working

36.5 – hour week

Job summary

Aberystwyth University is seeking a Marketing Campaigns Officer to join the Global Marketing and Student Recruitment team. You will report to the Marketing Campaigns Manager and develop and deliver campaigns central to the University’s marketing and student recruitment strategy across digital and traditional media.

The role offers hybrid working with some time in the office and attendance at campus events. You will collaborate with external partners and internal departments to ensure consistent

Qualifications

• Educated to degree level or equivalent experience.
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Responsibilities

• Develop marketing plans for key recruitment campaigns across markets.
• Lead delivery of campaigns and projects, including planning and assets.
• Track and analyse campaign progress and KPI reports with recommendations.
• Contribute ideas for campaigns and marketing materials that stand out to prospective students.
• Work across digital and traditional marketing media, including social media, the website, CRM, online and printed publications.
• Develop and manage relationships with external partners and internal colleagues.
• Undertake market research to inform campaign planning and ideas.
• Ensure the University’s brand is consistent across all marketing collateral.
• Attend external events such as open days and exhibitions; national travel may be required.
• Be a committed team member; support colleagues during peak times, including evenings/weekends.
• Undertake other duties as assigned; promote diversity and inclusion.

Skills

Marketing campaigns

CRM systems

Market research

Campaign management

Data analysis

Brand management

English & Welsh communication

Education

Bachelor's degree or equivalent

Job description

Aberystwyth University is seeking a Marketing Campaigns Officer to join the Global Marketing and Student Recruitment team. You will report to the Marketing Campaigns Manager and develop and deliver campaigns central to the University’s marketing and student recruitment strategy across digital and traditional media.

The role offers hybrid working with some time in the office and attendance at campus events. You will collaborate with external partners and internal departments to ensure consistent