Marketing Campaigns Manager

Alorica; Philippines; Remote; PHP 800,000 - 1,400,000; Full time

Job summary

Alorica Inc. is seeking a Marketing Campaign Manager to lead demand-gen initiatives that build new sales pipelines and deepen engagement within target accounts.

You will craft multi-channel campaigns across digital media, events, email, social, and sales collateral, working with Sales, Product, Creative, and Digital teams to drive measurable results. The ideal candidate brings strategic vision to transform customer insights into compelling messaging and has execution skills to back it up.

Qualifications

• B.A. degree or equivalent in business/marketing/communications.
• 3–5 years B2B marketing experience, services/tech preferred.
• Proven track record with account-based marketing initiatives and pipeline impact.
• Experience executing integrated campaigns across digital, events, emails and content.
• Excellent written and verbal communication; strong business acumen.
• Able to partner with Sales, Product, Creative, Digital and other teams.
• Organized, autonomous, and able to manage multiple programs.

Responsibilities

• Create unique selling propositions reflecting buyer pain points and value for clients.
• Collaborate with internal teams to target industries, personas, and develop collateral.
• Develop and deploy multi-channel awareness and ABM campaigns; align teams and manage assets.
• Build multi-touch plans (1:1, 1: few, 1: many) to drive revenue goals.
• Test, learn, and optimize campaigns using data-driven insights.
• Maintain relationships with Sales and Account Management to ensure messaging and materials align with brand.
• Measure ROI and report on campaign impact to support business goals.
• Support Marketing Ops with high-performance tools and integrations.

Skills

ABM campaigns

Demand generation

Multi-channel marketing

Content creation

Cross-functional collaboration

Project management

Data-driven decisions

Education

B.A. degree in Business, Marketing, Communications, or related field

Tools

HubSpot

Demandbase

CRM software

Job description

Marketing Campaign Manager

At Alorica, we deliver digital-first, people-focused customer experiences for the world's most respected brands, and we do it better than anyone else. We're looking for a driven Campaign Manager to join our Global Marketing team.

In this role, you'll lead demand-gen efforts that generate new sales pipeline and deepen engagement within target accounts. That means developing and executing campaigns spanning digital media, events, thought leadership, email, social, and sales collateral.

The ideal candidate brings strategic vision to turn customer insights into powerful messaging, and the execution skills to back it up. You'll work closely with Sales, Product, Creative, Digital, and Internal teams to build campaigns that connect and convert.

Responsibilities:

• Create unique selling propositions that reflect viewpoints on buyer pain points, emerging technologies, relevant experience, and value created for clients.
• Partner with internal teams to research industry sectors, organizations, and personas to produce targeted materials and messaging, including customized collateral to support the sales teams across the entire sales cycle.
• Develop and deploy multi-channel awareness, demand-gen & ABM campaigns, including crafting strategy, aligning internal teams, creating assets, and project managing execution.
• Build and execute multi-touch marketing plans that focus on demand generation and deal acceleration, including 1:1, 1: few and one: many initiatives, to drive sales revenue goals.
• Bring an experimental mindset to every campaign: test, learn, and optimize using data to inform recommendations.
• Develop strong relationships with sales and account management, acting as the link between them and global marketing, ensuring selling propositions are valid, key accounts are confirmed, materials meet brand requirements, and messaging is consistent.
• Measure and report on the impact of marketing campaigns (ROI) to support overall accounts and business goals.
• Work closely with marketing ops to support high-performance campaign marketing tools and integrations.

Requirements:

• B.A. degree in Business, Marketing, Communications, or related field.
• 3-5 years B2B marketing experience, ideally in the services or technology industry.
• Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.
• Experience developing and executing integrated marketing campaigns using digital tactics, events, emails and content creation, having often had to manage multiple marketing programs simultaneously.
• Excellent communication skills including the ability to develop, and repurpose, written sales and marketing copy.
• Strong commercial acumen with the ability to understand and articulate key business drivers to senior decision makers in a variety of industry sectors.
• Proven ability to work collaboratively and cross-functionally, with experience of working closely with sales and product teams.
• Highly organized and efficient with the ability to develop and execute against an evolving plan.
• Team player that can work both collaboratively and autonomously.
• Strong project management, time management, prioritization, and organizational skills.
• CRM/marketing automation experience, preferably HubSpot.
• Demandbase experience a plus.

Equal Opportunity Employer

Alorica is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic.