Digital Marketing Specialist II

Alorica Inc.; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Alorica Inc. is seeking a Digital Marketing Senior Specialist to enhance our global marketing organization and build a best-in-class digital strategy for clients.

The role supports marketing initiatives, campaigns, and data integrations, owning nurture, drip, and personalization programs across platforms, and ensuring the health of marketing automation initiatives. You will collaborate with Marketing Managers, IT, Creative, and internal clients to design and implement effective digital solutions

Qualifications

• Minimum 2–3 years of experience in a related marketing role.
• Undergraduate degree preferred.
• Experience with marketing automation platforms (HubSpot) and data platforms (RampedUp, Apollo, ZoomInfo, etc.).
• Familiarity with ABM platforms like Demandbase and 6sense.
• Experience with Looker Studio, PowerBI, Tableau, Alteryx, Python and BigQuery a plus.
• Exceptional collaboration and interpersonal skills with a user-focused mindset.
• Ability to prioritize, multi-task and execute quickly in a fast-paced environment.

Responsibilities

• Support development and execution of digital marketing campaigns (nurture, newsletters, drip campaigns) with high-quality implementation and measurable results.
• Coordinate content, creative assets, and campaign components across digital channels with the Global Marketing Organization.
• Manage and execute ABM programs with the Growth team and report milestones to leadership.
• Understand the customer journey and optimize for conversion at all funnel points.
• Develop, schedule, and report on email campaigns, landing pages, and digital content; optimize user experience.
• Support new channel expansion, data/tech stack integrations, and automated workflows.

Skills

Marketing automation

ABM strategy

Cross-functional collaboration

Data-driven decisions

Education

Bachelor's degree (B.A. or B.S.)

Tools

HubSpot

RampedUp

Apollo

ZoomInfo

Demandbase

6sense

Looker Studio

Power BI

Tableau

Alteryx

Python

BigQuery

Job description

At Alorica, we exist to make lives better...one interaction at a time by creating insanely great customer experiences. We're looking for a talented Digital Marketing Senior Specialist to join our growing global marketing organization (GMO) team and help us build a best-in-class digital strategy experience for prospective and current clients.

As a Digital Marketing Senior Specialist, you will support Alorica's marketing initiatives, campaign and demand generation efforts, and data/platform integrations. You will play a key role in establishing, maintaining, and continually refining nurture, drip, and personalization campaigns across platforms, and be responsible for the execution and health of marketing automation initiatives.

Since you're a team player, this will also mean working collaboratively with Marketing Managers, IT, Creative, and internal clients to collaborate, identify, design and implement effective, engaging solutions.

Responsibilities

• Support the development and execution of digital marketing campaigns (including nurture strategies, newsletters, and multi-touch drip campaigns), ensuring high-quality implementation, performance, and measurable results
• Collaborate with the Global Marketing Organization to coordinate content, creative assets, and campaign components across digital channels while identifying opportunities to optimize and repurpose content
• Manage and execute ABM programs in partnership with the Growth team that will attract, engage, convert, and grow strategic accounts. Communicate ABM plans, deliverables, and milestones to leadership
• Understand the full lifecycle of the customer journey and be able to optimize for conversion at all points of funnel
• Help develop best practices and create, schedule, and report on email campaigns, landing pages, and digital content, leveraging the appropriate technical tools and optimizing for the best user experience
• Support new marketing channel expansion and process improvements and identify/maintain opportunities for data and tech stack integrations and automated workflows

Qualifications

• Minimum of two-three years of professional experience in related role
• Undergraduate degree (B.A. or B.S.) preferred
• Extensive experience with marketing automation platforms (HubSpot) and data platforms (RampedUp, Apollo, ZoomInfo, etc.)
• Familiarity with ABM platforms like Demandbase and 6sense
• Experience with Looker Studio, PowerBI, Tableau, Alteryx, Python and Big Data Query a plus
• Exceptional collaboration, teamwork and interpersonal skills while always championing the user experience
• The ability to prioritize, multi-task and execute quickly, while still following best practices in a fast-paced environment
• A love of staying up on digital trends and making recommendations on how and when to use those technologies to meet our digital needs

Equal Opportunity Employer

Alorica is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic.