Global ABM & Demand-Gen Campaigns Lead

Alorica Inc.; Philippines; Remote; PHP 800,000 - 1,400,000; Full time

Job summary

Alorica Inc. is seeking a Marketing Campaign Manager to lead demand-gen initiatives that build new sales pipelines and deepen engagement within target accounts.

You will craft multi-channel campaigns across digital media, events, email, social, and sales collateral, working with Sales, Product, Creative, and Digital teams to drive measurable results. The ideal candidate brings strategic vision to transform customer insights into compelling messaging and has execution skills to back it up.

Qualifications

• B.A. degree or equivalent in business/marketing/communications.
• 3–5 years B2B marketing experience, services/tech preferred.
• Proven track record with account-based marketing initiatives and pipeline impact.
• Experience executing integrated campaigns across digital, events, emails and content.
• Excellent written and verbal communication; strong business acumen.
• Able to partner with Sales, Product, Creative, Digital and other teams.
• Organized, autonomous, and able to manage multiple programs.

Responsibilities

• Create unique selling propositions reflecting buyer pain points and value for clients.
• Collaborate with internal teams to target industries, personas, and develop collateral.
• Develop and deploy multi-channel awareness and ABM campaigns; align teams and manage assets.
• Build multi-touch plans (1:1, 1: few, 1: many) to drive revenue goals.
• Test, learn, and optimize campaigns using data-driven insights.
• Maintain relationships with Sales and Account Management to ensure messaging and materials align with brand.
• Measure ROI and report on campaign impact to support business goals.
• Support Marketing Ops with high-performance tools and integrations.

Skills

ABM campaigns

Demand generation

Multi-channel marketing

Content creation

Cross-functional collaboration

Project management

Data-driven decisions

Education

B.A. degree in Business, Marketing, Communications, or related field

Tools

HubSpot

Demandbase

CRM software

Job description

Alorica Inc. is seeking a Marketing Campaign Manager to lead demand-gen initiatives that build new sales pipelines and deepen engagement within target accounts.

You will craft multi-channel campaigns across digital media, events, email, social, and sales collateral, working with Sales, Product, Creative, and Digital teams to drive measurable results. The ideal candidate brings strategic vision to transform customer insights into compelling messaging and has execution skills to back it up.