Marketing Automation Specialist

Blueshift Energy Inc.; Eastern Manila District; On-site; PHP 350,000 - 600,000; Full time

Job summary

Blueshift Energy Inc. in the Philippines seeks a Marketing Automation Specialist to design automated workflows for lead capture, assignment and follow‑up, and to connect Meta lead forms, Google Ads, and site forms to the CRM.

The role involves lead scoring, omnichannel sequences (email, SMS, Messenger), trigger rules, and data privacy compliant messaging. Requires 2+ years of marketing automation experience with HubSpot, ActiveCampaign, Zoho, Zapier or Make, and strong documentation skills.

Qualifications

• Bachelor's degree in Marketing, Information Technology, Business or related field.
• At least 2 years building marketing automations.
• Hands-on experience with tools such as HubSpot, ActiveCampaign, Zoho, Zapier, Make or similar.
• Understands CRM data structures, fields and pipelines.
• Comfortable with integrations, webhooks, tracking pixels and UTM parameters.
• Basic knowledge of HTML; familiarity with APIs is an advantage.
• Strong systems and process thinking.
• Methodical about testing and troubleshooting.
• Writes clear documentation that others can follow.
• Familiar with Meta and Google Ads lead campaigns.
• Able to explain technical setups to non-technical colleagues.

Responsibilities

• Design and build automated workflows for lead capture, assignment and follow-up.
• Connect Meta lead forms, Google Ads and site forms to the CRM.
• Set up automatic lead assignment with instant salesperson notifications.
• Create triggers based on lead stage, behavior, location and loss reason.
• Automate email, SMS and Messenger sequences for each sales stage.
• Set up lead scoring rules to identify engaged leads.
• Create offline conversion and audience sync back to ad platforms.
• Test workflows before launch and check for errors, duplicates and broken links.
• Monitor live automations daily and fix failures quickly.
• Maintain tracking pixels, tags and UTM capture across pages and forms.
• Document every workflow with triggers, steps, owners and edit procedures.
• Support campaigns launch and measurement.
• Recommend new automations to save time or improve conversions.
• Ensure automated messages follow opt-out rules and Data Privacy Act.

Skills

Strong systems thinking

Documentation writing

Testing & troubleshooting

Cross-functional collaboration

Explain technical setups

Lead qualification understanding

Education

Bachelor's degree in Marketing, Information Technology, Business

Tools

HubSpot

ActiveCampaign

Zoho

Zapier

Make (Integromat)

Job description

JOB RESPONSIBILITIES

1. Design and build automated workflows for lead capture, assignment, follow-up and re-engagement

2. Connect Meta lead forms, Google Ads, website forms and landing pages to the CRM

3. Set up automatic lead assignment to the right salesperson, with instant notifications

4. Build triggers based on lead stage, behavior , location and loss reason

5. Automate email, SMS and Messenger sequences for each stage of the sales process

6. Set up lead scoring rules that show Sales which leads are most engaged

7. Create offline conversion and audience sync rules that send CRM data back to the ad platforms

8. Test every workflow before launch and check for errors, duplicates and broken links

9. Monitor live automations daily and fix f ailures quickly

10. Keep tracking pixels, tags and UTM capture working across all pages and forms

11. Document every workflow: its trigger , its steps, its owner and how to edit it

12. Support the team in launching and measuring paid campaigns

13. Recommend new automations that save time or improve conversions

14. Make sure automated messages follow opt-out rules and the Data Privacy Act

JOB REQUIREMENTS / QUALIFICATIONS

1. Bachelor's degree in Marketing, Information T echnology , Business or a related field

2. At least 2 years building marketing automations

3. Hands‑on experience with tools such as HubSpot, ActiveCampaign, Zoho, Zapier , Make or similar

4. Understands CRM data structures, fields and pipelines

5. Comfortable with integrations, webhooks, tracking pixels and UTM parameters

6. Basic knowledge of HTML; f amiliarity with APIs is an advantage

7. Strong systems and process thinking

8. Methodical about testing and troubleshooting

9. Writes clear documentation that others can follow

10. Familiar with Meta and Google Ads lead campaigns

11. Able to explain technical setups to non-technical colleagues