Marketing Automation Specialist

sysgen rpo; Taguig; Presencial; PHP 614.000 - 1.004.000; Jornada completa

Descripción de la vacante

sysgen rpo is seeking an experienced Marketing Automation Specialist to drive end-to-end campaigns across email and SMS using Dynamics 365. You will design automated journeys, manage audiences, and ensure brand-consistent communications for finance‑regulated campaigns.

Collaborating with teams in Australia and Manila, you will own QA, approvals, and optimization while adhering to privacy and consent standards.

Formación

• Bachelor’s degree or equivalent practical experience.
• 5+ years in marketing with CRM, marketing automation, and email/SMS campaigns.
• Experience with enterprise marketing platforms and automated journeys.
• Experience supporting acquisition, partner, customer, or lifecycle campaigns.
• Strong QA and proofing skills, with test-sends and post-send checks.
• Familiarity with privacy, consent, opt-outs, and list management.
• Ability to collaborate across locations and with agencies.

Responsabilidades

• Build, test, and deploy email and SMS campaigns using Dynamics 365.
• Set up automated customer journeys with audience rules and sequencing.
• Manage segmentation, exclusions, and suppression lists.
• Create reusable campaign templates and content modules.
• Ensure accurate campaign setup with tracking and personalization.
• Troubleshoot deployment issues and coordinate with platform support.
• Monitor results and provide insights for optimization.
• Collaborate with Sales, Product, Customer, and Marketing teams on timing and messaging.
• Write and edit campaign content for clarity and customer focus.
• Coordinate with creative and media agencies on assets and timelines.
• Maintain communications calendar and drive approvals and testing.
• Work with Australia and Manila teams to align expectations.

Conocimientos

CRM

Marketing automation

Email campaigns

SMS campaigns

Automated customer journeys

Microsoft Dynamics 365

Stakeholder management

Writing & editing

Privacy & consent handling

Proofing & QA

Cross-location collaboration

Educación

Bachelor's degree in Marketing, Communications, Business, or related field

Herramientas

Microsoft Dynamics 365 Customer Insights / Journeys

Salesforce Marketing Cloud

HubSpot

Adobe Marketo Engage

Oracle Eloqua

Braze

Descripción del empleo

This is contract role for 12 months only.

The role supports priorities across the marketing team, from acquisition and distribution partner campaigns through to communications for existing customers. It combines strong platform capability with campaign delivery, stakeholder management, copywriting and quality assurance.

Working closely with colleagues in Australia and Manila, the role helps campaigns move from brief through to delivery while maintaining brand consistency and meeting financial services regulatory, privacy and approval requirements.

Key Responsibilities

• Build, test, and deploy email and SMS campaigns using Microsoft Dynamics 365.
• Set up and manage automated customer journeys, including audience entry rules, timing, and message sequencing.
• Manage audience segmentation, targeting, exclusions, and suppression lists.
• Create and maintain reusable campaign templates and content modules.
• Ensure accurate campaign setup, including links, tracking, personalization, and audience selection.
• Troubleshoot campaign build and deployment issues and coordinate with platform support when needed.
• Monitor campaign results and provide reports, insights, and recommendations for optimization.
• Support marketing campaigns across acquisition, distribution partners, prospects, and existing customers.
• Work with Sales, Product, Customer, and Marketing teams to align campaign timing, audiences, messaging, and calls-to-action.
• Write and edit campaign content to ensure clear, accurate, and customer-friendly messaging.
• Coordinate with creative and media agencies on campaign assets and deliverables.
• Maintain the communications calendar and coordinate campaign timelines, dependencies, approvals, testing, and launches.
• Collaborate with Australian and Manila-based teams and manage stakeholder expectations across locations.
• Follow required approval, privacy, consent, compliance, and brand guidelines.
• Conduct quality assurance checks, including proofing, test sends, previews, unsubscribe requirements, and post-send checks.
• Conduct test-and-learn activities and apply campaign learnings to improve future communications.

Qualifications & Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• At least 5 years of experience in marketing, with strong hands‑on experience in CRM, marketing automation, email/SMS campaigns, and automated customer journeys.
• Hands‑on experience with Microsoft Dynamics 365 Customer Insights / Journeys or another enterprise marketing automation platform.
• Experience supporting acquisition, partner, customer, or lifecycle marketing campaigns.
• Strong experience in campaign quality assurance, including proofing, link checking, personalization, previews, test sends, and post‑send checks.
• Experience working within formal approval and sign‑off processes.
• Knowledge of privacy, consent, opt‑outs, and suppression/list management.
• Strong stakeholder management and communication skills, including working with teams across different locations.
• Strong writing and editing skills, with the ability to turn complex information into clear and customer‑friendly communications.
• Experience with other marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Adobe Marketo Engage, Oracle Eloqua, or Braze is an advantage.
• Experience in financial services or another regulated industry is preferred.
• Experience working with creative and media agencies is an advantage.
• Understanding of email deliverability and list health management is an advantage.
• Basic HTML knowledge for email troubleshooting and formatting is an advantage.
• Experience working in a test‑and‑learn environment with continuous campaign optimization is an advantage.