Email Marketing Specialist

Blueshift Energy Inc.; Eastern Manila District; On-site; PHP 360,000 - 540,000; Full time

Job summary

Blueshift Energy Inc. in Manila seeks an email marketing specialist to plan a monthly email calendar, write persuasive copy, and design mobile-friendly templates while building automated sequences for inquiries and post-installation customers.

You will segment audiences, run tests, monitor deliverability, and coordinate with Sales and paid ads to optimize campaigns. A minimum of 2 years in email marketing and strong English copy skills are required.

Qualifications

• Graduate in Marketing, Communications, Journalism or related field.
• At least 2 years in email marketing with measurable results (open/click/conversion).
• Strong copywriting skills in English.

Responsibilities

• Plan a monthly email calendar covering follow-ups, newsletters, promotions and win-back campaigns.
• Write clear, persuasive email copy and subject lines.
• Design mobile-friendly email templates that follow our brand look.
• Build automated sequences for new inquiries, pending quotations and post-installation customers.
• Run win-back emails for leads lost on price, timing or financing.
• Segment the email list by customer type, lead stage, location and interest.
• A/B test subject lines, content, CTAs and send times.
• Maintain list hygiene and manage unsubscribes.
• Monitor deliverability, spam complaints, and sender reputation.
• Collaborate with paid ads team to align email with campaigns.
• Coordinate with Sales on offers and questions for emails.
• Track opens, clicks, replies and conversions from every send.
• Report monthly on email performance and revenue influenced.
• Keep consent records and comply with Data Privacy Act.
• Maintain a library of past emails and results.

Skills

Email marketing

Copywriting

Data analysis

English proficiency

HTML editing

Canva

Paid ads familiarity

Education

Bachelor’s degree in Marketing/Communications/Journalism or related

Tools

Mailchimp

Brevo

HubSpot

Klaviyo

Job description

JOB RESPONSIBILITIES

1. Plan a monthly email calendar covering follow-ups, newsletters, promotions and win-back campaigns

2. Write clear , persuasive email copy and subject lines

3. Design mobile-friendly email templates that follow our brand look

4. Build automated sequences for new inquiries, pending quotations and post- installation customers

5. Run separate win-back emails for leads lost on price, timing or financing

6. Segment the email list by customer type, lead stage, location and interest

7. A/B test subject lines, content, calls to action and send times

8. Keep the list clean by removing bounces and inactive contacts, and managing unsubscribes

9. Monitor deliverability , spam complaints and sender reputation

10. Work with the paid ads team so that email follows up on each campaign's leads

11. Coordinate with Sales on offers, promos and customer questions to feature in emails

12. Track opens, clicks, replies and conversions from every send

13. Report monthly on email performance and the revenue it influenced

14. Keep consent records and follow the Data Privacy Act for all email activity

15. Maintain a library of past emails and their results

JOB REQUIREMENTS / QUALIFICATIONS

1. Graduate of Marketing, Communications, Journalism or a related course

2. At least 2 years in email marketing, with open, click and conversion results to share

3. Strong copywriting skills in English

4. Experience with Mailchimp, Brevo, HubSpot, Klaviyo or similar tools

5. Basic HTML email editing skills

6. Understands segmentation, automation and A/B testing

7. Knows email deliverability basics: authentication, list hygiene and spam triggers

8. Comfortable analyzing campaign data in spreadsheets

9. Detail-oriented: no broken links, wrong names or typos

10. Basic design sense; Canva skills are a plus

11. Exposure to paid ads or CRM work is an advantage